Kraft Dinner and Burger King® Drop KD Bites
This iconic duo comes together to create the most epic comfort combo Canadians have been waiting for
TORONTO, June 24, 2020 /CNW/ - The snack gods have spoken and this June, Kraft Dinner (KD) and Burger King®, an iconic duo if ever there was one, are bringing Canadians the lockdown comfort snack they've been craving, KD Bites. With cheesy KD on the inside, and a crispy coating on the outside, it's everyone's favourite mac and cheese, now bite-size. Here in all its taste glory for a limited time, KD Bites are available exclusively at select Burger King locations and can be ordered through Uber Eats, Skip the Dishes and DoorDash.
"We are really excited about this collaboration between Kraft Dinner and Burger King. With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favourite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format," says Daniel Gotlib, Associate Director, Brand Building & Innovation, Kraft Heinz Canada.
As part of the collaboration, on June 22, KD teased their partnership by exchanging logos on social media across Twitter, Facebook and Instagram to visually demonstrate the cheesy combo. Following this, a launch video was shared on social here.
"With the introduction of KD Bites, we are taking an iconic Canadian dish and adding an innovative twist on it that we know our guests will love" says Nicholas Hansen, Manager, Marketing Execution Canada, Burger King.
Canadians are encouraged to enjoy KD Bites alongside their favourite Burger King meal, or pop them on-the-go all by themselves. The bite-sized snacks will be available at participating restaurants for a limited time and sold in packs of six. Pop 'em while they're hot.
For more information on the new KD Bites, please visit KD and Burger King on social media:
KD Twitter: @KraftDinner
KD IG: @kraftdinnerca
KD FB: @kraftdinner
BK Twitter: @BurgerKingCAN
BK IG:@burgerkingcan
BK FB: @BurgerKingCanada
ABOUT KRAFT HEINZ CANADA
Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid, Maxwell House and Nabob. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.
About BURGER KING®:
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper®, the Burger King system operates more than 18,800 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com.
SOURCE Kraft Heinz Canada
Media inquiries: Rebecca Fuller, [email protected], 647.241.1617
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