- Canadians can vote online to select the 10 winning communities -
- A record 572 nominations were received for the cross-country tour that
hits the road August 17-26 -
To tweet this release: http://bit.ly/Nb7A2X
TORONTO, July 1, 2012 /CNW/ - After a massive surge of community pride
that saw a record 572 nominations submitted by Canadians across the country, Kraft Canada and TSN today
revealed the Top 20 communities selected as finalists for the summer's
biggest community celebration: the Kraft Celebration Tour. Now it's time for Canadians to vote by visiting KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca.
As announced earlier today exclusively on SPORTSCENTRE on TSN and SPORTS 30 on RDS, the Top 20 communities have been paired up and will be narrowed down
to 10 tour stops for the Kraft Celebration Tour through 10 days of head-to-head online voting from July 9 to 21.
As part of the Kraft Celebration Tour, the 10 winning communities each receive $25,000 from Kraft Canada to
put towards improvements to a local recreation facility and serve as a
backdrop for a live broadcast of SPORTSCENTRE.
The Top 20 communities, along with the match-ups and scheduled voting
dates are as follows:
Monday, July 9 - Kimberley, BC vs. Creston, BC
Tuesday, July 10 - Clarenville, NL vs. Canning, NS
Wednesday, July 11 - Cochrane, AB vs. Innisfail, AB
Thursday, July 12 - Pugwash, NS vs. Port Hawkesbury, NS
Friday, July 13 - Porcupine Plain, SK vs. Kerrobert, SK
Monday, July 16 - Sussex, NB vs. Bathurst, NB
Tuesday, July 17 - Hamiota, MB vs. Manitou, MB
Wednesday, July 18 - Chicoutimi, QC vs. Sainte-Adèle, QC
Thursday, July 19 - Kakabeka Falls, ON vs. New Liskeard, ON
Friday, July 20 - Trenton, ON vs. Lindsay, ON
Voting for each match-up is unlimited and runs online from 12 noon ET
each weekday for a 24-hour period. Results of each vote are announced
the following weekday on SPORTSCENTRE on TSN and SPORTS 30 on RDS.
Leading up to each vote, SPORTSCENTRE and SPORTS 30 will profile each match-up with a look at both communities and their
proposed community improvement projects.
The Kraft Celebration Tour editions of SPORTSCENTRE and SPORTS 30 air live from August 17 to 26. TSN's Darren Dutchyshen and Kate Beirness host SPORTSCENTRE from all Western Canada stops, while Jay Onrait and Dan O'Toole bring Canada's #1 sports news program to all Eastern Canada
In addition, RDS anchors François-Etienne Corbin, Alain "Le Baron" Chantelois, Valérie Sardin and Geneviève Langlois join the Kraft Celebration Tour festivities in Quebec, as they host a live broadcast of SPORTS 30 from either Chicoutimi or Sainte-Adèle.
A record total of 572 nominations were received for this year's Kraft Celebration Tour, with nearly 14,000 comments submitted by community members in support
of local nominations. The 20 finalists were selected based on essays
and photos describing how a $25,000 award from Kraft Canada would not
only make a difference in the community, but also help improve a local
recreation facility that builds strong social ties and promotes
healthy, active living in the area.
During the tour, fans can keep up with the cross-country adventure on
social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook, and by following and interacting with the tour's personalities on Twitter. Official Twitter hashtags for the Kraft Celebration Tour include #kraftcelebrationtour and #tourneedecelebrationkraft.
SOCIAL MEDIA LINKS
Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy
SportsCentre: @SportsCentre, www.Twitter.com/SportsCentre
Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc
Kate Beirness: @KateBeirness, www.Twitter.com/KateBeirness
Jay Onrait: @JayOnrait, www.Twitter.com/JayOnrait
Dan O'Toole: @tsnotoole, www.Twitter.com/tsnotoole
François-Etienne Corbin: @fecorbinRDS, www.Twitter.com/fecorbinRDS
Valérie Sardin: @ValsardinRDS, www.Twitter.com/ValsardinRDS
Hashtags: #kraftcelebrationtour and #tourneedecelebrationkraft
Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour
About Kraft Canada
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2011
revenue of $54.4 billion. Twelve of the company's iconic brands -
Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar
Mayer, Philadelphia, Tang and Trident - generate revenue of more than
$1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed before the end
of 2012. A leader in innovation, marketing, health & wellness and
sustainability, Kraft Foods is a member of the Dow Jones Industrial
Average, Standard & Poor's 500, Dow Jones Sustainability Index and
Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
TSN is Canada's Sports Leader and Canada's most-watched specialty
network. Delivering more sports coverage in High Definition than any
other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, CFL, NFL, NBA,
MLS, the IIHF World Junior Championship, Season of Champions Curling,
Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam
Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness
tournament and Championship Boxing events. TSN properties include
TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a
division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company.
For further information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, firstname.lastname@example.org
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, email@example.com
For Kraft Canada:
Dane Gergovich, Media Profile, (w) 416.342.1816, firstname.lastname@example.org