Korean convenience stores launch campaign against contraband cigarettes

OTTAWA, May 3 /CNW/ - Korean convenience store owners are launching a campaign against contraband cigarettes today, with a multimedia ad blitz and a visit to Parliament.

The campaign includes national TV ads and Korean-language radio and print ads. The campaign website, www.KoreanConvenienceStores.ca features grassroots tools including Facebook, Twitter, a YouTube speakers corner and a call-your-MP dialer.

"There are 2,300 Korean corner stores in Ontario," said Kenneth Kim, spokesman for the campaign. "We are tax-paying, law-abiding citizens. Illegal cigarette smugglers are driving us out of business - and it's time the government did something about it."

The RCMP estimates that $2 billion a year in taxes is lost to smugglers, and 100 criminal gangs are involved in the trade. Studies show that 30% of cigarettes in high schools are bought from smugglers.

"Through our campaign, we hope to convince the government to uphold the law and stand with law-abiding Canadians against these criminals," concluded Mr. Kim.

For more information, including to watch the TV ad, visit www.KoreanConvenienceStores.ca.


For further information: For further information: Kenneth Kim at kenkim@koreanconveniencestores.ca

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