MONTREAL, May 13, 2019 /CNW Telbec/ - KO Média is proud to announce an agreement to acquire the operating licences of reputable publishing brands ELLE Québec and ELLE Canada. By adding these consumer print and digital publications to its portfolio, KO Média is expanding its reach across Canada and reinforcing its position as a leader in the women's magazine industry in Quebec.
"ELLE is deeply rooted in both Quebec and Canadian culture. The values of this star brand that speak to readers in 43 countries across the globe are a natural integration for us. We are so happy to be associated with one of the world's top leaders in editorial, production, broadcasting and distribution of media content", explains Sophie Banford, publisher of both magazines and associate at KO Média.
KO Média, publisher of successful publications, VÉRO, di Stasio, Édition Papier and K pour Katrine, is diversifying its offerings by adding an influential brand with strengths in luxury, fashion and beauty. ELLE Canada will provide the advertising team, known for its brand-specific creative content solutions, with the opportunity to offer Canada-wide advertisers the option for national reach programs.
"We are so happy to entrust KO Média, a very dynamic and creative company, with the licensing for ELLE Québec and ELLE Canada", adds François Coruzzi, CEO of ELLE's International Licensing.
The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 5 editions of ELLE à Table, 2 editions of ELLE Men and 1 edition of ELLE Girl.
It also represents 45 ELLE local websites, gathering nearly 100 million unique visitors per month.
Lagardère Group, owner of ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through licence contracts:
- With Hearst Magazines, publishing 15 editions of ELLE and 12 editions of ELLE Decoration, in 14 countries.
- With Burda, Aller, Ringier and 21 other partners in 29 countries, publishing 30 editions of ELLE and 13 editions of ELLE Decoration.
The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution.
About the Group KO
The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it's television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.
SOURCE Ko Média Inc.
For further information: Media Refer: Reeva Waksberg, Marketing Communications Director, CASACOM, [email protected], 416-833-9812; Sales: Samuel-Olivier Barrette, Senior Sales and Content Solutions Director, KO MÉDIA, [email protected], 514-912-5289