FAST&MILD+ biophotonic in-office teeth whitening system to be marketed across Canada
LifeSmile teeth brightening pen to become more widely available in Quebec
MONTREAL, Jan. 12, 2012 /CNW Telbec/ - KLOX Technologies ("KLOX" or the "Company") is pleased to announce that it has completed an agreement with Oral Science Inc. ("Oral Science") for the marketing and distribution in Canada of KLOX's unique and innovative, light-based teeth whitening products. KLOX's teeth whitening products are the first from its suite of biophotonic applications for the aesthetics, dental, dermatological and tissue regeneration industries to reach the market to answer large unmet needs.
KLOX has signed an exclusive agreement with Oral Science for the marketing of FAST&MILD+ advanced dental chair-side whitening system to approximately 8500 dental offices across Canada. The two companies have also signed a non-exclusive agreement whereby Oral Science will distribute KLOX's LifeSmile™ teeth brightening pen in pharmacies in markets across Quebec where KLOX is headquartered.
"Dentists and consumers alike will find the KLOX teeth whitening products to be highly effective with very little to no post-treatment sensitivity. We are pleased to partner with Oral Science in the Canadian market. Oral Science has the reach and the reputation to bring our highly innovative in-office treatment into thousands of dentist's offices across the country, and to expand the distribution of our teeth brightening pens into pharmacies throughout Quebec," said Dr. Lise Hébert, President and Chief Executive Officer of KLOX Technologies.
"As KLOX is already advanced in signing distribution agreements for FAST&MILD+ and LifeSmile™ in markets around the globe, it is important for us, as a Montreal-based company to ensure that our innovative products are available to consumers here at home in Canada. Oral Science is an ideal commercial partner with the resources, the expertise and the established platform needed to successfully market our innovative teeth whitening products in Canada, concluded Dr. Hébert.
"We are excited and convinced that the synergy created by the new association of KLOX Technologies and Oral Science will establish a new reference for ingenious treatments in the dental industry," said Mr. Daniel Ménard, President of Oral Science.
Already Growing in Global Markets
The announcement of this key partnership with Oral Science builds on KLOX Technologies' existing growth in several key markets around the globe. KLOX relies on established commercial partners in jurisdictions around the world. Its teeth whitening products are currently for sale in the United States and various European countries including Italy and Spain, with additional distribution partners currently secured in Mexico and Russia and a regulatory approval in Brazil.
FAST&MILD+: Effective, non-invasive and affordable
FAST&MILD+ is positioned to rapidly take a strong foothold in the teeth whitening market. It is an advanced chair-side whitening system that uses biophotonic technology to whiten teeth naturally. This unique, patented, TRUE light activated system delivers results an average of 8 shades whiter in as a little as 30 minutes, with virtually no sensitivity. The gentle, non-abrasive formula works fast to effectively deliver a shinier, healthier smile in less than half the time of other chair-side whitening systems currently on the market. The reduced treatment time translates into a gentler procedure with virtually no sensitivity, providing you with a brilliant, healthy looking smile.
FAST&MILD™ is highly competitive compared to other teeth whitening products in the market today. From the dentist's perspective, it is capital efficient, with no capital investment required. The procedure can be completed in about half the time required for competitive products, allowing for increased efficiency in dentist's office.
For more information, go to http://fastandmild.com/en/home.html.
LifeSmile™: To be available in Quebec Pharmacies
Oral Science will be introducing the LifeSmile™ by KLOX Technologies advanced teeth brightening pen to pharmacies across Quebec, widening the distribution of this consumer-friendly product. The revolutionary teeth brightening pen is the latest in teeth brightening technology designed by dentists to quickly and effectively clean away surface stains from your teeth, at affordable prices. Conceived for life on the go, brightening your teeth has never been easier! LifeSmile™ is no bigger than a pen, its sleek compact design means it can go anywhere you do. Slip one into a purse, pocket, or anywhere else you can think of, the possibilities are virtually endless. For more information, go to http://www.lifesmilepen.com/en/home.html.
KLOX Technologies: Leveraging light-based technologies
KLOX Technologies is focused on the development and commercialization of a unique, non-invasive technology using a multiple LED lighting system that interacts with an oxygen-rich gel containing light-trapping molecules. This biophotonic therapy was originally conceived in Europe and brought to Canada in 2007 in order to develop a procedure as effective as laser but without the many complications associated with invasive procedures.
Today, KLOX's cosmetics and medical devices are destined for the rapidly growing aesthetics, dental, dermatological and medical markets. Its dentistry portfolio includes innovative teeth whitening treatments like FAST & MILD and LifeSmile™. Treatments for periodontitis are also currently under development for medical applications.
In the dermatology segment, KLOX's skin rejuvenation product SKR-1 has cleared the regulatory stage in Canada for cosmetic products and is now ready to be fully commercialized and marketed across the country. SKR-1, to be known commercially as "Fast and Mild Beauty," is based on biophotonic technology developed by KLOX that maximizes the use of light and oxygen to micro-bombard the targeted skin area, producing a fast and powerful surface brightening and skin tightening with wrinkle reduction in a very short time frame. It is a highly effective skin beautifying treatment. In addition, KLOX's has also developed a promising Acne treatment system (AC-1), which is currently in a final registration trial towards approval in Europe.
Finally, KLOX is developing (WH-1), an innovative light-based treatment for the multi-billion dollar wound-healing market. Its proprietary technology, which has been fundamentally designed to operate as a light enhancing technology, combines multi-LED light phototherapy effect, an externally applied oxidant and certain chromophores designed to enhance breakdown of oxidant as well as skin's light absorption. It is intended that WH-1 will add in 2012 to its current ongoing trial in Europe to confirm the decontamination and repair capabilities of the medical device towards tissue regeneration.
Strong Management and Sponsorship
Headquartered in Montreal, Canada, KLOX Technologies is a private company chaired by Dr. Francesco Bellini and managed by a group of seasoned executives and advisors with extensive experience bringing products to market. The team is led by Dr. Lise Hébert, who has played an instrumental role in the biopharmaceutical field. .The board of directors is composed of a multidisciplinary team of entrepreneurs and scientists with extensive international experience.
About Oral Science
Oral Science is recognized by the Canadian dental professionals as the specialist for periodontal treatments, caries management and whitening programs. Their unique product portfolio is a combination of innovative in-office technologies and resourceful home care products which can be found in the dental office as well as in the Canadian pharmacies.
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Sophie Côté Laplante
NATIONAL Public Relations