New Department Head Positions
HUENENBERG, Switzerland, Nov. 3, 2014 /CNW/ - The premium sportswear brand KJUS has reinforced its design, product development and marketing unit in order to strengthen its position as the leading innovator in the ski, golf and active-wear markets. Terence Senford is the new Head of Design, Tom Schumacher manages the Accessories Department and Bettina Grabher takes over responsibility as Head of Marketing Communication and Digital Marketing.
"The brand KJUS is backed-up by passionate experts with in-depth knowledge," says Nico Serena, Executive VP Product and Marketing. "With the additional great expertise in management positions, we are ready for a successful future and will keep the sportswear revolution going."
Born and raised in the British capital, Senford holds a Bachelor of Arts degree from the London College of Fashion. He has over 14 years of experience in the sports, textile and fashion industry. Starting his career as the Lead Designer for fashion icon Ozwald Boateng, he contributed his creativity to brands such as Ripcurl, Adidas and Nike. During his time at Puma, he revived the Active Lifestyle segment and brought it to commercial success. "One of the highlights of my career was for sure to equip Usain Bolt and his Jamaican Olympic team for the games in Beijing," Senford says. "What I love most about my job is the combination of people management and creativity. I strive to promote and bring out the best of my team members on the one hand, and to build my aesthetic vision into clothing on the other." At KJUS, Senford is responsible for the design of all collections, ski, golf and active-wear.
Tom Schumacher brings along extensive experience in the sporting goods industry with brands like Billabong, Quiksilver or Palmer in his portfolio. At Scott's Sport he was responsible for the global development of protection, gloves and bags. Recently, he was CEO and Creative Director at Atewa. "I'm really looking forward to expanding the accessories line and improving the existing products," says the Swiss citizen. He has already contributed innovation to the KJUS range: the GSM/ Bluetooth glove (with integrated headset) was created by Tom as a freelancer back then.
Bettina Grabher takes over additional responsibility as Head of Marketing Communication and Digital Marketing. She has been leading global teams and strategic marketing programs for over 14 years. During her career, she was responsible for the global brand and marketing strategies at big corporations such as Adecco and Dow, at small premium businesses such as Zima, as well as advertising and digital marketing agencies. She led co-branded consumer campaigns around new stretch fabrics to success, in cooperation with brands such as Nike or Calvin Klein. "Smart campaigning needs integrated thinking and a deep understanding of the consumer, as well as an intelligent interplay of different channels and media," Grabher explains. The Austrian is an established citizen of the digital world and has kept up to date with the internet ever since it learned how to walk.
Originating from an idea by Olympic ski champion Lasse Kjus and the Swiss entrepreneur Didi Serena, the KJUS brand stands for sportswear made of innovative, high-performance material with a distinctive, clean design. The award-winning ski-, golf- and active-collections are developed by passionate sports experts and tested by professional athletes. The Company revolutionized the market with its extremely stretchable high-tech garments, setting new standards of excellence along the way. The products are designed to enable sports people to fully focus on the experience.
KJUS is headquartered in Huenenberg, Switzerland and sells its products in more than 32 countries globally.
SOURCE: LK International
For further information: Press contact: Katharina Boehringer, LK International AG, Rothusstrasse 24, 6331 Huenenberg / Switzerland, Direct +41-41-748-08-44, Fax +41-41-748-08-00, [email protected]; http://www.kjus.com