17 Dec, 2019, 07:27 ET
Killi expands consumer privacy product into the fastest-growing advertising region in the world
NEW YORK, Dec. 17, 2019 /CNW/ - Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. (TSXV: FRKL), today announced the expansion of its identity product to the Asia-Pacific region. The expansion of Killi into this region brings consumer control of data to emerging markets and furthers Killi's position as a global leader in consumer privacy.
"Our entrance to the Asia Pacific (APAC) market brings additional distribution for the Killi product while adding an important new source of data for companies and brands that are looking for compliant data in emerging markets. While we have initially started our APAC expansion with Singapore and Australia, which are now live, we plan on using this base to further expand throughout the region in the new year," said Freckle CEO, Neil Sweeney. "Expanding Killi to a region that holds 60% of the world's population creates opportunities for those consumers in these markets to be compensated for their data for the first time. Investors can anticipate additional market announcements, as well as product enhancements in the near term that will further solidify our model."
The APAC advertising market according to MAGNA, the global research division of advertising agency IPG, is currently valued at USD186 billion, and expected to grow at a rate of 6.3% in 20201. Additionally, according to Zenith, a division of global advertising agency Publicis, the APAC region will be responsible for the largest share of global ad growth in 2020, contributing 33.8% of all new dollars and expanding its overall share of the global advertising market to 43%2 This comes in contrast to the USA market which is expected to see its share of global ad dollars slip to 36% from 37.1%.
Freckle's consumer identity mobile application "Killi" (killi.io) allows consumers to take back control of their digital identity from those who have been using it without their consent. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with companies, as well as answer specific surveys, and be compensated directly for these answers. Download it here.
Freckle, via its data and offline measurement products, also allows leading brands and platforms to measure the effectiveness of their advertising by independently matching media spend to in-store visitation while remaining media agnostic. Freckle's technology is used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms (DSPs) and data management platforms (DMPs) used around the world.
For more information, please visit freckleiot.com / killi.io
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DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements, including the receipt of all necessary regulatory approvals, capital expenditures and other costs, and financing and additional capital requirements. These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe" or "continue", or the negative thereof or similar variations. Forward-looking statements in this news release include statements regarding the success of the partnership between Influential and Killi. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation assumed no obligation to update any forward-looking statements or forward-looking information that is incorporated by reference herein, except as required by applicable securities laws.
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SOURCE Freckle Ltd.
For further information: Andrew Elinesky, CFO, +1 416-904-2725, [email protected]; Sean Peasgood, Investor Relations, +1 647-558-0675, [email protected]
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