Kijiji invites Torontonians to chisel their way to up to $1,037 in free cash

Are you sitting on frozen assets? Kijiji Ice Wall of Cash offers free cash to first 78 guests

TORONTO, March 15, 2017 /CNW/ - Kijiji, Canada's largest online classifieds site, recently released its third annual Second-Hand Economy (SHE) Index, which reveals Canadians' second-hand practices including buying, selling, swapping, renting and donating previously used items. Saving and earning extra cash are among top motivators to take part in the second-hand economy and this year's report found Canadians earned an average of $1,037 from second-hand sales, while buyers of second-hand goods saved an average of $843 in 2016 (up considerably from $480 in 2015)!  

On Thursday, March 16, Kijiji invites Torontonians to chisel their way to up to $1,037 in free cash, representing how much you could pocket by selling items you no longer need.


Kijiji Ice Wall of Cash

Interactive ice sculpture experience that brings to life key highlights from the 2017 Kijiji
Second-Hand Economy Index through:

  • Ice Wall of Cash: Representing the average number of items exchanged in the second-hand economy per person last year, the first 78 guests will have a chance to carve out between $5 and $1,037 in free cash giveaways from a large ice wall.
  • Frozen Assets Photo Opp: Larger-than-life ice sculpture of a couch in a realistic living room setup, representing the product category (furniture) with the highest perceived savings when purchasing second-hand over new.
  • Live ice sculpting demonstration (10 – 11 a.m.), as well as a variety of unique photo opportunities and activities throughout the day.                                                                 



Thursday, March 16, 2017

Opens at 7:30 a.m. EST

Ice Wall of Cash giveaways begin at 10 a.m. EST


Outside 334 Queen St W., Toronto



Read the full press release for more information:

About Kijiji
Kijiji, which means "village" in Swahili, is the number one classifieds website in Canada, connecting over 16 million buyers and sellers each month. Kijiji offers Canadians an easy way to buy and sell and find apartments, jobs and services on a local level.  At any given time, there are more than 6 million listings on the network and two new ads are posted on Kijiji every second of every day.  Kijiji makes it easy for Canadians to find exactly what they're looking in their own community.


For further information: or to arrange interviews, contact: Kate Mackay, Veritas Communications,, 416.646.8557; Natasha Beynon, Veritas Communications,, 416.640.4660

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