Kijiji invites Calgary residents to chisel their way to up to $1,037 in free cash

Are you sitting on frozen assets? Kijiji Ice Wall of Cash offers free cash to first 104 guests

CALGARY, March 14, 2017 /CNW/ - Kijiji, Canada's largest online classifieds site, released its third annual Second-Hand Economy (SHE) Index today, which reveals Canadians' second-hand practices including buying, selling, swapping, renting and donating previously used items. Saving and earning extra cash are among top motivators to take part in the second-hand economy and this year's report found Canadians earned an average of $1,037 from second-hand sales, while buyers of second-hand goods saved an average of $843 in 2016 (up considerably from $480 in 2015)!  

On Thursday, March 16, Kijiji invites Calgary residents to chisel their way to up to $1,037 in free cash, representing how much you could pocket by selling items you no longer need.


Kijiji Second-Hand Economy Ice Wall of Cash

Interactive ice sculpture experience that brings to life key highlights from the 2017 Kijiji Second-Hand Economy Index through:

  • Ice Wall of Cash: Representing the average number of items exchanged in the second-hand economy per person last year in Calgary, the first 104 guests will have a chance to carve out between $5 and $1,037 in free cash giveaways from a large ice wall.
  • Frozen Assets Photo Opp: Larger-than-life ice sculpture of a couch in a realistic living room setup, representing the product category (furniture) with the highest perceived savings when purchasing second-hand over new.



Thursday, March 16, 2017

Beginning at 8:00 a.m. MST


Corner of 9th Ave. SW & 5th St. SW, Calgary


Kait Kucy, local Calgary lifestyle blogger (The Archives of Cool), will be available for interviews. She can share key highlights from the 2017 SHE Index, as well as she her personal experiences and tips around buying and selling through the Second-Hand Economy

Marie Connolly, Professor of Economics from the Université du Québec à Montréal (UQAM) and researcher involved in this year's report, will be available for interviews by request and can speak to key highlights from this year's SHE Index.

Read the full press release for more information:

About Kijiji

Kijiji, which means "village" in Swahili, is the number one classifieds website in Canada, connecting over 16 million buyers and sellers each month. Kijiji offers Canadians an easy way to buy and sell and find apartments, jobs and services on a local level. At any given time, there are more than 6 million listings on the network and two new ads are posted on Kijiji every second of every day. Kijiji makes it easy for Canadians to find exactly what they're looking in their own community.


For further information: or to arrange interviews, contact: Kate Mackay, Veritas Communications,, 416.646.8557; Natasha Beynon, Veritas Communications,, 416.640.4660

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