Kids' CBC's The Moblees get Canada moving with national summer tour and innovative audio sync app
Jul 13, 2015, 12:54 ET
See The Moblees at K-Days in Edmonton Friday, July 17 and Saturday, July 18
"Pop, reggae, do-wop and hip-hop all exert fresh influences in the show's accomplished score. [The Moblees] can only bring smiles!"
- The New York Times
TORONTO, July 13, 2015 /CNW/ - With Canadian kids scoring a D- in overall physical activity in the 2015 ParticipACTION Report Card,* Kids' CBC hit series The Moblees is encouraging kids and families across Canada to get up and move with a live summer tour and innovative, free app featuring audio sync technology. Integrating a holistic approach to healthy, active living including non-sedentary behaviours, physical activity and nutrition, The Moblees (30 x 11-minutes) is a new live-action interactive musical adventure series for young children that airs weekdays at 8am (8:30am NT) on Kids' CBC.
"We are passionate about inspiring kids and their families to lead healthy, active lives," said Seth Goldstein, Tour Producer, The Moblees. "Our summer tour and app offer a magical, real-world connection to The Moblees that we hope will encourage kids across Canada to make movement a bigger part of each day."
In partnership with live children's entertainment programming producer Kidomo, The Moblees Super Summer Movin' Tour includes over 35 appearances in markets across Canada including Toronto, Calgary, Edmonton and Charlottetown. At each appearance, kids and families can get up and move during a live, interactive musical performance by The Moblees; attend meet and greets with the characters; play in The Moblees Activity Tent; and earn special collectable Moblee Medals for participating. For a complete list of event dates and venues, visit The Moblees Super Summer Movin' Tour.
Now available for free download in the App Store in Canada, The Moblees app for iPad is a second-screen experience that puts young kids right in the middle of the colourful 3D world of The Moblees. When launched by a parent or caregiver, the app uses innovative audio technology to recognize when an episode of The Moblees is airing and syncs with the series in real time, starting a countdown to the moment when it's time to get up and moving. Parents and caregivers can then record their child's Moblee moves using the iPad camera, creating a one-of-a-kind Appisode video featuring their child moving with their favourite characters from the series. Appisodes can be replayed an unlimited number of times. The app also features parental lock settings and no in-app purchases for a safe, fun experience for both kids and caregivers. Produced by award-winning digital studio Smokebomb Entertainment, The Moblees app is funded by The TELUS Fund and Kids' CBC.
Featuring fun moves, memorable music and catchy lyrics, The Moblees turns viewers into doers by getting kids up and into the action through playful participation. The television series stars five loveable characters who – along with doers at home - overcome obstacles through teamwork and movement: feisty Bailey Butterfly (Shannon Hamilton); her spontaneous younger brother, Carlin Caterpillar (Scott Farley); brainy perfectionist Gisbert Grasshopper (Chris George); tail-waggity optimist Dasha Dog (Michelle Bouey); and super smooth Sylvio Snake (Matthew Nethersole). Kids from around the world also share their own Moblee moves in the series.
Each episode features a movement-centric, song-driven adventure that culminates in the awarding of a Moblee Medal, rewarding kids for moving with the episode and participating in healthy, active living.
As a multiplatform "MOVEMENT Movement," The Moblees also extends the experience beyond the television screen and app to include online activities for kids at kidscbc.ca/moblees and healthy tips and recipes for parents and caregivers at cbc.ca/parents as well as outreach appearances in Canada. The Moblees and Kids' CBC are also partnering with ParticipACTION to share information and explore additional outreach opportunities through the organization's network of 3,400 community organizations across the country.
The series' curriculum is advised by a team of esteemed experts including Kids' CBC Developmental Psychologist Dr. Lynn Oldershaw; Dr. Mark Tremblay, Chief Advisor for non-sedentary behaviors and physical activity, Director of Healthy Active Living and Obesity Research (HALO) at the Children's Hospital of Eastern Ontario Research Institute, and Professor of Pediatrics at the University of Ottawa's Faculty of Medicine, University of Ottawa; Dr. James Mandigo, Professor and Interim Dean of the Faculty of Applied Health Sciences at Brock University and co-founder of Brock's Centre for Healthy Development; and Mary Savoye-DeSanti, RD, CD-N, CDE, a registered dietitian, certified diabetes educator and Associate Director of Pediatric Obesity at Yale University, School of Medicine.
The Moblees originated and continues as a live family show that is performed in Canada, the United States and around the world. The Moblees is produced by Boulevard and Shaftesbury in association with the Canadian Broadcasting Corporation, Ohmland Holdings and William Kohane, and is based on the theatrical production "The Ohmies" by Laurie Miller and Benjamin Tollefson. The series is executive produced by Christina Jennings, Scott Garvie, Joanna Webb, Katrina Walsh, Seth A. Goldstein, Amy Sprecher, Benjamin Tollefson, Laurie Miller and William Kohane, with Teresa Ho serving as producer.
The Moblees is produced with the participation of The Canada Media Fund, The Canadian Film or Video Production Tax Credit, Film and Creative Industries Nova Scotia through The East Link TV Independent Production Fund and the Government of Ontario Film and Television Tax Credits; and with the financial participation of the Shaw Rocket Fund, and the assistance of the Nova Scotia Film Industry Tax Credit. Shaftesbury holds all sales rights for the television series outside of Canada.
The Moblees Links:
Twitter: @TheMoblees, @KidsCBC
About Shaftesbury/Smokebomb With offices in Toronto and Los Angeles, Shaftesbury is an award-winning creator and producer of original content for television and digital platforms, sold in 120 countries worldwide. Shaftesbury's slate includes David Shore's new series, Houdini & Doyle, for Sony Pictures Television, Shaw Media, ITV and Fox; horror anthology series Slasher for Chiller and Super Channel; nine seasons of Murdoch Mysteries for CBC, UKTV and ITV STUDIOS Global Entertainment; and hidden camera comedy series Fool Canada for CBC, starring Will Sasso. Shaftesbury's digital studio, Smokebomb Entertainment, produces convergent experiences for television and branded entertainment projects including the hit YouTube series Carmilla, funded by the U by Kotex® brand; and fashion-focused series MsLabelled for Shaw Media and Schick® Quattro for Women. Shaftesbury/Smokebomb recently launched shift2, an innovative brand agency that targets millennials on YouTube. Visit us online at www.shaftesbury.ca and www.smokebomb.ca.
About Boulevard Based in Halifax, Nova Scotia, Boulevard specializes in children's television production. Owner and executive producer Katrina Walsh has a proven track record over the past two decades of producing high quality award-winning television for children including Poko, Lunar Jim, Bo On The Go, Animal Mechanicals, The Mighty Jungle, Canada's Super Speller and Monster Math Squad.
About Kids' CBC
Kids' CBC celebrates and empowers Canadian children and families by giving them a voice, and creating smart, forward-thinking content that promotes children's well-being and development. Our educational mandate is to create shows that are age-appropriate and also actively promote healthy child development in all areas — cognitive, social, creative, emotional and physical. In addition to our award-winning Kids' CBC interstitial content (which specifically targets the five main areas of development), the programs in our lineup, both on-air and online, have been carefully selected to reflect a balance of a child's core developmental needs. Kids' CBC programs are available commercial-free in the morning on CBC TV, online at Kids' CBC 1 and Kids' CBC 2, the free TV for Me streaming app for iPad, and at YouTube.com/KidsCBC. The CBC Parents website extends the Kids' CBC experience by empowering parents and caregivers to implement the whole-child strategy in their everyday life with crafts, activities and helpful information.
About The TELUS Fund Launched in 2013, the TELUS Fund finances the creation of exceptional health and wellness TV programming and digital media that promote the health and well-being of Canadians. The TELUS Fund is an independently governed, not-for-profit corporation funded by TELUS. The TELUS Fund is made possible through the overwhelming success of Optik TV, now reaching more than 842,000 TELUS TV customers.
Kidomo is the premier producer of marketing and live event related services in Canada, offering a unique family marketing environment that brings together leading consumer brands and popular children's properties with excellent results. Kidomo has presented 30 National Tours to Canadian families since 2000 reaching over 20 Million families face to face. We invite you to visit www.kidomo.com for further information, services we provide and the fantastic brands we proudly represent!
Image with caption: "The Moblees (from L-R - Dasha Dog, Carlin Caterpillar, Bailey Butterfly, Sylvio Snake and Gisbert Grasshopper) on tour across Canada this summer - photo courtesy of Shaftesbury. (CNW Group/Shaftesbury)". Image available at: http://photos.newswire.ca/images/download/20150713_C7926_PHOTO_EN_444021.jpg
For further information: Judy Lung, PR Manager, Shaftesbury, Office: 416-363-1411 x186, Mobile: 416-993-6915, E-mail: [email protected]; For interview opportunities with Seth Goldstein, Tour Producer and/or a live appearance by The Moblees, please contact: Jessica Domingo, Account Coordinator, Swerve PR, Office: 416-593-5628 x107, Mobile: 416-894-0509, E-mail: [email protected]
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