TORONTO, Sept. 24, 2012 /CNW/ - Did you know that chewing ASA (commonly known as Aspirin®) at the first sign of a heart attack has been shown to improve survival rates? Developed by two Canadian brothers who were inspired by their own personal experiences, the Key to Life pill holder was created to help Canadians save a life by being prepared to respond to the signs of a heart attack whenever or wherever they might happen.
In 2011, brothers Brett and Andrew Beaulieu embarked upon creating a product that would help improve heart attack survival rates by ensuring that heart attack victims received ASA as soon as possible. Two events impacted the Beaulieu family personally and served as the inspiration for Key to Life: the first in 2005 when Brett and Andrew's dad, Dale Beaulieu passed away due to a heart attack, and the second in 2011 when a close family friend experienced a heart attack, was given ASA and fortunately survived. Dedicated to helping improve survival rates for heart attack victims, the Beaulieu brothers are on a mission to help other families by sharing their story and educating others about the importance of carrying ASA at all times.
"Key to Life was created to provide Canadians with the ability to help save a life," says Brett Beaulieu, spokesperson for Key to Life. "When my dad had his heart attack no one had ASA on hand or was knowledgeable on the importance of chewing ASA at the first sign of a heart attack. The extra time ASA could have given my dad to receive medical attention might have made all the difference. We believe that everyone should have ASA on hand in case they, a loved one, friend or stranger experiences a heart attack and with Key to Life our hope is to help everyone be prepared."
A convenient and easily accessible pill holder that can be affixed to any keychain, Key to Life was designed specifically to carry ASA tablets which can provide extra time to get emergency help when heart attack symptoms are experienced. "As a family and emergency room physician, I can attest to the medical benefits of chewing ASA when experiencing a heart attack," says Dr. Bernhard Volz.
ASA works to thin the blood, allowing more oxygen-rich blood to get through the narrowed artery to the heart. Studies have shown that chewing ASA at the first sign of a heart attack can improve survival rates by 25%* and the Heart and Stroke Foundation offers the following advice in the event of a heart attack**:
- CALL 9-1-1 when experiencing symptoms of a heart attack
- CHEW one 325 mg OR two 81 mg ASA (Aspirin®) tablet(s)
- WAIT for emergency care to arrive
The Key to Life keychain pill holder (ASA is not included) is available for only $2.99 and can be ordered online at keytolifegroup.com. A portion of the proceeds will be donated to the Heart and Stroke Foundation.
About Key to Life
Designed to provide people with the ability to help save a life, Key to Life is a keychain pill holder that enables individuals to carry ASA (Aspirin®) tablets with them at all times for use in the event of a heart attack. Chewing ASA when first experiencing the symptoms of a heart attack has been shown to significantly improve survival rates. Carry Key to Life and be prepared! For more information, visit keytolifegroup.com.
Brett and Andrew Beaulieu are available for interviews
Image with caption: "A convenient and easily accessible pill holder that can be affixed to any keychain, Key to Life was designed specifically to carry ASA tablets which can provide extra time to get emergency help when heart attack symptoms are experienced. (CNW Group/Smitten Creative Boutique) (CNW Group/Key to Life Group)". Image available at: http://photos.newswire.ca/images/download/20120924_C9049_PHOTO_EN_18348.jpg
SOURCE: Smitten Creative Boutique
For further information:
416-782-2300 ext. 202
*© 2008 Sutter Health
**© 2012 Heart and Stroke Foundation