MONTREAL, Feb. 10, 2014 /CNW Telbec/ - The President of Atedra, Pierre-Antoine Fradet, is pleased to announce today the nomination of Katrina Besner as Vice President of Sales. Katrina has accumulated more than ten years of management experience in advertising sales (Ex-La Presse, Journal Voir). Today, she joins Atedra with an impressive curriculum that will enable her to contribute to the significant growth of the company and ensure the sustainability of its success. She will hold this position as of March, 17th 2014.
"A new era has begun at Atedra and Katrina will be a major support to the hard work of the entire team. With the recent addition of publishers such as Le Devoir, the Car Guide and Resto Montreal, Katrina will strengthen the sales team and the executive team in the brand deployment strategy of all Atedra partners across the Canadian market," confirmed Pierre-Antoine Fradet, President at Atedra.
Atedra specializes in web and mobile advertising strategies. Atedra represents more than 200 high quality French Canadian sites to advertising agencies and national advertisers.
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