MONTREAL, Sept. 16, 2014 /CNW Telbec/ - As people return from summer vacation and as back to school sets in, so does the need for local merchants to attract consumers back to their place of business. One of the most effective ways of retaining customers is through a loyalty and rewards program. Through Montreal's tech start-up Kangaroo Rewards, local merchants and retailers can now leverage a mobile loyalty platform that they can use to develop far more profitable relationships with customers. At launch over 120 Kangaroo authorized merchants have been seen all over Montreal and hundreds more are on the way as they expand to other cities.
Local merchants and retailers are realizing more and more how crucial it is to have repeat customers. Customers that come back are the most profitable ones and businesses that rely too much on one time customer acquisition campaigns like daily deals, coupons, group deals or one time advertising campaigns are in desperate need of a service that can help retain or bring back more customers and thus impact profitability.
According to a study by Deloitte, Merchants with a loyalty program are 88% more profitable than those who do not have one. And according to advisory firm BIA/Kelsey, repeat customers spend 67% more than a new one. The ability for local merchants and retailers to offer a modern –full featured loyalty program to customers will impact how effective they are at marketing, communicating, rewarding and finally retaining those customers.
"The era of the paper punch card is long gone. We believe that every local merchant and retailer should have a top of the line loyalty program they could offer their consumers, a loyalty program that does not run in silo mode in a connected world powered by sharing " said Fady Rizk, founder of Kangaroo Rewards. "We develop leading features and provide the technology so they don't have to. We even created an exclusive feature we call the Reward Exchange where consumers can exchange their loyalty points for others they want more. We focus on the loyalty platform and local businesses can then focus on what they do best, operate and market their business."
Consumers have more choices than ever before when it comes to where they choose to make a purchase. There is also an impressive amount of deals and promotions enticing consumers to buy now. However, it is those merchants and retailers that provide reasons for consumers to come back that are most successful. A well-executed loyalty program is one of the most effective ways of retaining consumers and more and more merchants are leveraging the marketing power of mobile loyalty programs. "More and more customers are buying online, larger retailers have more marketing dollars to invest to attract consumers and location based or mobile marketing services are still geared towards the larger retailers leaving local businesses behind. Why should large retailers only be the ones with full featured loyalty programs? At Kangaroo, it is our mission to see every local business adopt a loyalty program that can help them compete far more effectively", added Rizk.
About Kangaroo Rewards
Kangaroo Rewards is a mobile consumer loyalty and rewards program. It enables consumers to be easily rewarded for their purchases at hundreds of stores in their city. It also enables local merchants to market and provide loyalty rewards to consumers in a far more effective manner using mobile technologies and services. Kangaroo is all about rewarding loyalty.
SOURCE: Kangaroo Rewards
For further information: Kangaroo Rewards, Media & Marketing Relations, [email protected], 1.844.44.LOYAL, 1-514-448-4700