Global launch celebrates the magic of picnic;
"Picnic Time Off" events planned in Toronto, New York and Paris
TORONTO, May 3, 2017 /CNW/ - Just in time for summer, there's 7UP Lemon Lemon, a new sparkling lemonade from PepsiCo offering a bubbly reminder to escape from your busy daily routine, to be outdoors, under the sun, in the open air. Lemon Lemon wants to celebrate the magic of a picnic: The physical and emotional getaway that allows people to break away from routine and reconnect with the people who matter. Where there's talking instead of typing and friends in place of screen names. The Lemon Lemon moment is not just the literal escape to the outdoors; it is an everyday lunch at the park, happy hour on a rooftop or a spontaneous weekend getaway.
Now available in Canada, consumers can pick up Lemon Lemon in its sophisticated and contemporary striped slim can packaging and enjoy the sparkling lemonade.
"7UP Lemon Lemon is about finding a balance between routine and relaxation, modernity and nostalgia," said Logan Chambers, Director of Marketing, PepsiCo. "Join us in taking time to enjoy Lemon Lemon while you relax, recharge and reconnect with those around you."
To celebrate the global launch of Lemon Lemon, consumers can power down and get away with "Picnic Time Off," a series of picnic events in three of the world's busiest cities – Paris, New York and Toronto. Each Lemon Lemon picnic will include the simple pleasures of escape including music, refreshment, real life connections and, of course, a chance to taste Lemon Lemon.
Now on grocery and convenience store shelves in Canada, 7UP Lemon Lemon has 70 calories per 355mL can, no artificial flavours and is sweetened with a blend of sugar and stevia leaf extract. Lemon Lemon is available in a variety of flavours including Lemon, White Peach, and Cucumber Mint.
About PepsiCo Canada
PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages. Employing approximately 5,000 associates across the country, PBC's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit pepsico.ca.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
SOURCE PepsiCo Canada
For further information: Natalie Abayof, PRAXIS, O: 905-949-8255 x244, C: 905-699-6237, Natalie@praxispr.ca; Fallon Benner, PRAXIS, O: 905-949-8255 x239, C: 226-238-3404, Fallon@praxispr.ca