Just In Time for Grilling Season, Reser's Introduces Four Gourmet Deli Salads To The Canadian Marketplace

Fresh, ready-to-serve side dishes pair perfectly with summertime fun

CALGARY, Alberta, May 1, 2013 /CNW/ - Just in time for grilling season, Reser's will introduce four popular side salads to the Canadian market. These side dishes feature fresh, premium ingredients and are the perfect addition to picnics and backyard BBQs. The deli salads include: Ranch Pasta Salad with Bacon, Potato Salad with Deviled Egg, Homestyle Potato Salad and Traditional Cole Slaw with Oil and Vinegar.

According to Teresa Carter, category manager, "People may argue about the merits of charcoal versus gas grills, but one thing everyone can agree on is that prepared sides make it easy to focus on the main course. Reser's salads are picnic staples because they make it easy to have a great time." Reser's will encourage consumers to try these fresh deli salads through advertising, coupons, sampling and events.

Deli Salads Now Available in Canada
Shoppers can find these salads in deli departments in Western and Central Canada. They come in Reser's proprietary "sqround" (square-round) package that features clear side panels that make it easy to look inside and see the premium ingredients. Available in 425g and 1.25kg size containers.

Ranch Pasta Salad with Bacon: Packed with zesty flavor, thanks to the addition of Hidden Valley® Original Ranch® Seasoning Mix. This gourmet pasta salad is studded with bacon, mini penne pasta and zesty ranch seasonings.

Potato Salad with Deviled Egg: An old-fashioned salad with tender diced potatoes, hard cooked eggs, sweet pickles, crisp fresh celery, chopped onions, all in a creamy mayonnaise dressing.

Homestyle Potato Salad: A classic picnic favorite featuring hearty red and Russet potatoes, crisp celery and onions, a touch of fresh parsley, and finished with a creamy mayonnaise dressing. This classic salad is sure to please every palate.

Traditional Cole Slaw with Oil and Vinegar: This light and zesty cole slaw pairs perfectly with barbecue or your favorite summertime dish.

About Reser's
North American-based Reser's is the leading provider of deli salads, fresh salads, side dishes and prepared foods. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious foods for the supermarket and food service industries. Reser's operates 18 facilities and employs nearly 4,800 employees in the US, Mexico and Canada. Visit www.resers.com.

SOURCE: Reser?s

For further information:

Linda Collier, 503-267-8373, linda@radiancecom.com


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