Juicy Couture launches first store in Canada

Juicy debuts in Toronto at Yorkdale Shopping Centre

NEW YORK, May 17 /CNW/ - Juicy Couture is making a much-anticipated entrance into Canada, opening the brand's first freestanding store location at the Yorkdale Shopping Centre in Toronto.

Continuing to broaden its global reach, Juicy will bring everything the brand represents to Canada. The Toronto boutique will showcase the brand's creative identity and signature spirit of feminine wit, whimsy, and fun. With 2,100 square feet, the store brings Juicy's eclectic point of view to life, featuring fashion inspirations that mix laid-back California chic with English rock star. With vivid colors and innovative in-store presentations, Juicy's latest setting in Toronto will be everything a girl could want and more!

"Opening a Juicy Couture boutique in Canada was a natural progression for us," said Edgar Huber, president of Juicy Couture. "We've had tight but successful retail distribution in Canada to date, and we knew the customer was ready for a freestanding Juicy retail destination. We are excited about the potential of Toronto, and we consider Yorkdale Shopping Centre to be a perfect fit for our brand."

Yorkdale Shopping Centre, situated in the heart of the Greater Toronto Area, is Canada's premier regional shopping centre, with an impressive list of more than 240 shops and services. The Juicy Couture store at Yorkdale will offer a vast array of the product assortment, including the brand's iconic tracksuit, accessories, and on-trend, effortless fashion for women. Juicy's summer 2010 collection includes relaxed, romantic dresses, the latest trends in shorts for women, fresh designs in tracksuits, and bold, colorful summer accessories.

The store officially opens on Thursday, May 20, 2010. To celebrate the grand opening weekend of the Juicy Couture store at Yorkdale Centre, the brand is offering a reversible Juicy tote free with any $200 purchase (while supplies last).

Unexpected, irreverent, girly and fun, Juicy Couture will be sure to make a mark on Toronto. Get ready Canada, Juicy is finally here!

    About Juicy Couture

Juicy Couture is the world's most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident, and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and baby. Juicy's newest collection, Bird by Juicy Couture, is an elevated assortment that meshes street-wear-chic with pedigreed luxury to create the quintessential wardrobe for the modern, downtown muse. Juicy Couture is available in the United States through approximately 100 Juicy Couture and Juicy Couture Outlet stores, in select department stores, and online at JuicyCouture.com. The World of Juicy is expanding at an unprecedented pace, and Juicy Couture is currently available in approximately 60 countries through retail destinations in the UK, EU, Middle East, and Asia.


For further information: For further information: Amanda Garland, Public Relations Manager, Juicy Couture, 1440 Broadway, 3rd Floor, New York, NY 10018, (212) 626-5148, amanda_garland@juicycouture.com; Stephen A.C. Shinn, Director, Client Services & Special Events, Aerial Communications Group Inc., 970A Eglinton Avenue West, Toronto, Ontario M6C 2C5, T: (416) 787-6577 Ext. 26, Stephen@aerialpr.com; Liz Jaeger, B/W/R Public Relations, 5700 Wilshire Blvd - Suite 550, Los Angeles, CA 90036, P: (310) 550-7776, LJaeger@bwr-la.com

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