TORONTO, April 23, 2014 /CNW/ - JUICE has been contracted by online poker league Red Club to explore membership expansion. This strategic alliance will allow JUICE to utilize its breadth of marketing expertise to target and engage consumers interested in gaming online on PC's or mobile.
The ongoing battle for the eyes and minds of consumers has driven marketing spending, most notably in the digital space. Online gaming operators have recently launched mobile gaming apps that seek to capitalize on out-of-home gaming via hand-held devices. The mobile gaming space will drive the marketing strategy for Red Club.
"This relationship will allow JUICE to fully utilize its broad marketing expertise to assist Red Club identify and target online and offline consumers via a broad range of marketing platforms. Red Club will explore numerous media options to reach consumers including television, radio, social media and smart devices," explains a JUICE spokesperson.
JUICE plans to develop marketing and media campaigns that engage consumers while offering Red Club the efficiency of a cost effective digital campaign.
SOURCE: Juice Strategies
Rick MacNeil, 647.580.5574
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