TORONTO, July 9, 2018 /CNW/ - Corby Spirit and Wine is thrilled to introduce an exciting new product just in time for summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product aims to bring the experience of the classic whisky cocktail from behind the bar to more convenient occasions at home.
"With the help of Canadian bartenders, we sought out the perfect Old Fashioned," says Dr. Don Livermore, Master Blender. "While an Old Fashioned seems like a simple cocktail with basic ingredients, it can also be tricky to match the right whisky with simple syrup, sweet orange, and bitters. With the J.P. Wiser's Old Fashioned, we were determined to match all the ingredients in the right proportion."
According to Google Trends1 and Drinks International2, the Old Fashioned is the World's Best-Selling Classic Cocktail for the fourth straight year and the #1 searched whisky cocktail on Google over the past twelve months.
"Our research shows that more Canadians are wanting to experience the Old Fashioned beyond the traditional bar setting," says Sam Jacobs, Canadian Whisky Brand Manager, Corby Spirit and Wine. "We believe we're changing the cocktail game by providing an easy solution for consumers to make consistent classic cocktails at home for friends and family."
How to serve J.P. Wiser's Old Fashioned Whisky Cocktail in three easy steps:
1. Pour over ice.
3. Add an orange peel. (optional)
J.P. Wiser's Old Fashioned Whisky Cocktail will be available across Canada:
- British Columbia / Alberta / Newfoundland / Manitoba: July 2018
- Saskatchewan / Ontario: August 2018
- Quebec: October 2018
1 DRINKS INTERNATIONAL: THE WORLD'S BEST-SELLING CLASSIC COCKTAILS 2018
2 GOOGLE TRENDS, MARCH 16, 2018
About J.P. Wiser's
Founded in 1857, J.P. Wiser's Canadian whiskies are known for being blended with exacting care and aged to perfection in white oak barrels. Whiskies are created and bottled in Windsor, Ontario at Hiram Walker & Sons – one of the largest distilleries in North America. For more information, visit jpwisers.com or check out J.P. Wiser's new distillery experience to learn about the history of Canadian history and the craft of making it. Purchase tickets here: jpwiserstour.ca/
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW) and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications
For further information: Keeshan Selvakumar, Senior Brand Manager, J.P. Wiser's, Corby Spirit and Wine Ltd., [email protected], (416) 479-2491