MONTREAL, Aug. 11, 2015 /CNW Telbec/ - Jouviance, Canadian leading brand of dermo-cosmetics and makeup for sensitive skin, is proud to announce the imminent launch of its skin care line in the US. Jouviance will make its powerful entry at a leading US pharmacy with a network of nearly 8,000 retail pharmacies. The launch takes place throughout August 2015 at nearly 2,000 pharmacies initially and is expected to roll out to between 3,000 and 4,000 pharmacies. The launch will highlight 14 products from the Jouviance skin care line and is part of a major program to substantially improve the overall consumer experience and marketing of health and beauty products at this important pharmacy network.
"We are extremely proud of this launch! Jouviance was hand-picked following a very rigorous selection process among more than 100 international brands, recognizing the brand's innovation and differentiation as well as the efficacy and outstanding quality of all products. The launch is an unprecedented opportunity to access a colossal market and aligns with Jouviance's momentum in Canada and around the worldone of the largest and most innovative pharmacy networks in the world as they launch their new Elevated Beauty concept," said Francis Maheu, co-founder and CEO of Functionalab Group, of which Jouviance is part.
The significant launch presents an opportunity for Jouviance to double its distribution to approximately 4,000 outlets and further elevate its international presence following a 2014 launch in South Korea. The brand will enjoy exceptional in-store visibility with eye-catching end-aisle displays dressed in Jouviance colours.
The Jouviance skin care line comprises 22 SKUs of mostly anti-aging and cleansing products with prices ranging from $24 to $94. The brand's Best Seller and flagship 3-in-1 Anti-Age Cream will also debut on the US market.
*Jouviance will be available exclusively at CVS/pharmacy stores
With its rich scientific heritage and commitment to product innovation, Jouviance helped pioneer the field of dermatological skin care for women everywhere. Formulated by renowned Canadian dermatologist Dr Guy Sylvestre with superior concentrations of the latest plant extracts and ingredient discoveries, Jouviance approaches skin care from a multi-action outlook to deliver a unique blend of purity and efficacy without potentially irritating ingredients. Free of parabens, sulphates, artificial fragrances and mineral oils, all products are specially developed for sensitive skin and help restore the skin's natural balance for a healthy, youthful appearance. The result is a fusion of gentle but ultra-effective beauty and care that keeps skin looking young and feeling its best. For more information: www.jouviance.com or www.jouviance.us.
For further information: Press contact: Bénédicte Françon, Marketing and Communications Director, (514) 625-9385, [email protected]