Joseph Ribkoff congratulates Laura Kaeppeler as the new Miss America 2012

Canadian Design House Styles Her Spring Wardrobe

MONTREAL, Jan. 23, 2012 /CNW Telbec/ - On Saturday, January 14th at Planet Hollywood Resort & Casino in Las Vegas, as Laura Kaeppeler, the 23-year-old Wisconsin brunette was crowned Miss America 2012, Canadian design house Joseph Ribkoff was already busy backstage planning her wardrobe for her up-coming events starting this week.

"We're delighted to be dressing such a dynamic young woman," says owner Joseph Ribkoff. "Laura has her own style and projects confidence, while radiating a fresh, youthful yet classic style. We look forward to helping her look her best throughout the year."

"My style is 'less is more' business casual," says Kaeppeler, the young stylish music major who intends on pursuing a law degree after her year. "As Miss America, I'll be travelling more than 20,000 miles every month, so I'm especially excited to be able to select my outfits from Joseph Ribkoff, a collection of more than 300 pieces, including dresses and coordinated separates that are easy-to-wear and easy-to-care for; needing little besides a few great accessories from suitcase to stage!" Simply put, Kaeppeler's time on the road will be both easy and flawless with a suitcase full of Ribkoff pieces.

This spring at Joseph Ribkoff, the trend spotlight is on the dress. Women from all over the world praise the brand's modish style and fit. Whether body-hugging sexy or flowing and sporty, Ribkoff dresses go from casual to formal with a simple change of accessories! Some of the key seasonal pieces we'll be seeing on Kaeppeler this spring will be one-shoulder silhouettes, bold floral and animal prints, color-blocking, striped and polka dot black and white pieces, shirt dresses and retro-style sheaths. She'll have fun mixing and matching a slew of fun print tunics, sleeveless vests and a light-weight jackets with the brand's cropped fitted trousers and easy-to-wear leggings. Colors are always plentiful at Ribkoff, and spring brings out a wide range of bold tones; making Ribkoff right on trend!

For the past four years, the Joseph Ribkoff brand has been the official designer for the Miss America organization. During her reign, Kaeppeler will be the brand's ambassador on the road for the organization as well as playing host to several events for Joseph Ribkoff around North America and Europe. The Miss America and Joseph Ribkoff partnership is one dedicated to women. Both have enjoyed more than 50 years making women feel and look their best, empowering them to stand up and be noticed.

Joseph Ribkoff's reputation is built on the innovative versatility, affordability and quality of its collections along with its unmatched excellence in customer service. Based in Montreal, Canada, the brand is one of the countries most successful fashion exporters with over 300-piece seasonal collections offered in sizes 2 to 20 at prices ranging from CDN$75 to $350. To find a retailer, please call 1-800-361-1839.

About Joseph Ribkoff:
Montreal-based, Joseph Ribkoff is one of Canada's leading design and manufacturer of women's dresses and sportswear. A global exporter, Ribkoff sells in 22 international markets, including the U.S., Western and Eastern Europe, Scandinavia and Australia. The Joseph Ribkoff brand can be found in Canada and internationally exclusively in specialty stores. Visit

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in scholarship assistance. For more information, go to

Image with caption: "Laura Kaeppeler, the new Miss America 2012 Wears Canadian designer Joseph Ribkoff. (CNW Group/Joseph Ribkoff)". Image available at:

SOURCE Joseph Ribkoff

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