Jonathan Goldsmith aka "the most interesting man in the world" is back with a new campaign for Astral Tequila -- "This calls for tequila!"

TORONTO, July 18, 2018 /CNW/ - Actor and pop culture icon Jonathan Goldsmith – aka  "the most interesting man in the world" – is back and all the more "interesting" now that he's championing the award-winning Astral Tequila. Goldsmith, also a partner in the brand, will charm fans, both old and new, at an Astral Tequila tasting at the Summerhill LCBO in Toronto - 12:30-2 pm, Saturday, July 21^st.

An accomplished film and television actor, Goldsmith became a meme celebrity as a result of his decade-long run as "the most interesting man in the world" - one of the most celebrated advertising campaign characters in years. Goldsmith's new persona for Astral is showing the same promise.

See the campaign here. http://www.astraltequila.com/.

Astral, founded by Master Sommelier Richard Betts, is a heritage spirit created using traditional methods reminiscent of the way tequila was made 150 years ago. It is derived from agaves, organically grown at high elevation, in the mountains of Jalisco, Mexico. The spirit is then twice distilled and bottled at a higher-than-normal 92 proof, resulting in an elegant and subtle flavour.

"We believe that Astral is light years beyond industrial tequila. It's crafted the way tequila used to be, before factory production and cost-cutting shortcuts," said Betts. "It expresses all that the land has to say." 

About Jonathan Goldsmith
A native of the Bronx, Goldsmith, 79, began acting on the stage in New York before embarking on a 50-year television career with more than 500 film and television credits to his name. Jonathan has starred opposite John Wayne and Clint Eastwood and has appearanced in Dallas, Dynasty, Gunsmoke, Hawaii Five-0, Charlie's Angels, Chips, General Hospital, MacGyver, Magnum Pl, Knight Rider, and Murder, She Wrote.

About Astral Tequila
Founded by Master Sommelier Richard Betts, Astral Tequila is a unique spirit reminiscent of the way tequila was made 150 years ago before it was industrialized. Produced as a celebration of beautiful culture and spirit, Astral was awarded The New York Times' highest rating, a Double Gold medal from San Francisco World Spirits Competition and named one of the "Top 10 Blanco Tequilas" by Food & Wine magazine. Prior to Astral Tequila, Richard Betts founded Sombra Mezcal, a Double Gold medal winning mezcal.

SOURCE Astral Tequila

Anne O'Hagan, [email protected] or 416.566.6516; Kate Daniels, [email protected] or 416.723.9331