Jonathan Adler Takes His Fun, Groovy Designs to an Unexpected Canvas

Cottonelle Brand's Collection of Toilet Paper Roll Covers Lets Consumers "Respect the Roll" With a Designer Touch

TORONTO, Jan. 18, 2012 /CNW/ - Innovative and chic interior designer Jonathan Adler and the Cottonelle brand have teamed up to explore a space that doesn't often get adorned with the latest style: toilet paper. Cottonelle tapped Adler, known for his bold and energetic designs in home décor, to design the brand's new collection of toilet paper roll covers—and help change people's point of view on toilet paper.

Cottonelle brand created the "Respect the Roll" program to change people's point of view on toilet paper with new ways and reasons to respect the roll. From holders for their toothbrushes to stylish containers for cotton swabs, many people take great care when it comes to the look and feel of their bathroom, except when it comes to their toilet paper. Cottonelle brought back the bathroom classic with a modern take to help people care for their toilet paper like never before.

Adler, whose work includes his claim-to-fame of pottery, his own line of home furnishings as well as the real-life Barbie Malibu Dream House, added three designs to Cottonelle's newest line of roll covers. The exclusive, new Jonathan Adler designs feature a variety of colour and patterns that will make a statement in any bathroom.

"Part of my passion for design is taking everyday objects and turning them into eye-catching conversation pieces and, until now, toilet paper has been a relatively untouched canvas," said designer Jonathan Adler. "So I was thrilled when Cottonelle approached me to design its new collection of roll covers."

Respect the Roll and Get Organized

Cottonelle brand roll covers give people a stylish, new way to store extra rolls of toilet paper. Now, the new Jonathan Adler designs arrive just in time for the New Year, when many people are making resolutions to get organized. Roll covers are a perfect way for consumers to organize and affordably indulge in a designer piece for their bathrooms.

"When it comes to good design, I believe functionality is key," Adler added. "These roll covers are a great solution for keeping that extra roll of Cottonelle Clean Care handy and makes it easy to respect the roll that respects you."

Visit RespectTheRoll.com for more information on how to get one of the limited edition Jonathan Adler designer roll covers, available exclusively from Cottonelle.¹

About Jonathan Adler
Jonathan Adler is a design company dedicated to bringing style, craft, joy to your home. The eponymous company has grown to become an internationally recognized home- and gift-oriented lifestyle brand with 15 stores worldwide, offering decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, and lighting. Jonathan Adler is known for a design aesthetic which pairs modernist forms with bold colours and groovy graphics. The company motto, "If your heirs won't fight over it, we won't make it," reflects Jonathan's commitment to impeccable craftsmanship and panache. 

About Cottonelle Brand
The Cottonelle brand provides innovative comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra Comfort Care, Cottonelle Gentle Care, and Cottonelle Clean Care. To help people feel cleaner and fresher than with toilet paper alone, Cottonelle offers Cottonelle Fresh Care wipes and Cottonelle Gentle Care wipes enriched with Aloe & E. For the latest product information, visit www.cottonelle.ca.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people—nearly a quarter of the world's population—trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.

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¹ No purchase necessary.  Offer ends 4/30/12.  Void where prohibited.

Leslie Jackson / Ketchum Public Relations
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