JOLLIBEE PARTNERS WITH DREAMWORKS ANIMATION'S NEW ORIGINAL FILM FORGOTTEN ISLAND FOR AN EXCLUSIVE COLLABORATION CELEBRATING FRIENDSHIP AND FILIPINO CULTURE
Launching September 14 across North America, the limited-time partnership will feature movie-inspired box meals, collectible bracelet charms, retro '90s streetwear, immersive store takeovers, and a sweepstakes trip to the Philippines
DREAMWORKS ANIMATION'S FORGOTTEN ISLAND ARRIVES IN THEATRES SEPTEMBER 25, 2026.
WEST COVINA, Calif., Sept. 8, 2026 /CNW/ -- Beloved global restaurant brand Jollibee today announced its exclusive partnership with DreamWorks Animation's new original film Forgotten Island, arriving in theatres September 25, 2026.
To build excitement ahead of the film's theatrical release, Jollibee will give fans across North America an early taste of the Adventure starting Monday, September 14. Designed to bring the film's spirit of friendship from the screen to the table, the limited-time collaboration will feature several exciting activations: themed meal bundles with collectible bracelet charms; retro streetwear apparel; immersive store takeovers in select markets; and a consumer sweepstakes featuring a grand-prize trip to the Philippines. The campaign will be featured at all Jollibee locations nationwide and run through October 31, 2026, or while supplies last.
For generations, Jollibee has brought people together to create joyful moments over delicious food, from its mouth-watering Jolly Crispy Chicken fried chicken and crispy, juicy Chicken Sandwiches to its iconic Peach Mango Pie. Now, Jollibee is uniting its cultural heritage and culinary traditions with DreamWorks Animation, a studio renowned for storytelling that centres connection, community, and joy. Through the Forgotten Island collaboration, that shared spirit translates seamlessly into every meal, giving friends and families fun new ways to create memories together.
"Jollibee and DreamWorks' Forgotten Island both centre on the pure joy of bringing people together and celebrating meaningful connections," said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. "This partnership is a wonderful reflection of Jollibee's heritage and our commitment to creating memorable, happy moments around great food. We can't wait for families, moviegoers, and fried chicken lovers across North America to experience the magic of Forgotten Island with us."
Filipino culture and talent are represented throughout the film, including Grammy and Academy Award-winning H.E.R., acclaimed actress Liza Soberano, Tony Award-winning Lea Salonga, global comedy superstar Jo Koy, and co-writer and co-director Januel Mercado. That connection makes the collaboration especially meaningful for Jollibee, a beloved Filipino-born brand that continues to expand its signature "joy of eating" to many more cities across North America and around the world.
Collect & Connect: Exclusive Forgotten Island Bracelet Charms
Every Forgotten Island meal bundle comes with a special surprise: a mysterious "blind-box" foil pack containing one collectible bracelet charm and a colourful movie sticker sheet. The collection features eight standard charms highlighting Jollibee icons alongside Forgotten Island characters including Jo and Raissa, plus the chance to discover a rare, mysterious "Golden Bucket" charm.
Inspired by the film's celebration of lifelong friendship and meaningful connection, the collectible keepsakes give fans a fun new way to celebrate the people closest to them. Customers can complete the look by adding a blank chain bracelet for $2 when they purchase a Forgotten Island Box Meal or Bucket Bundle (available exclusively in-store with qualifying meal purchase).
Exclusive Forgotten Island Meal Deals
Starting September 14, fans can enjoy three Forgotten Island-inspired limited-time meal bundles, available at all Jollibee locations nationwide:
- Forgotten Island 2-piece Box Meal: 2pc Jolly Crispy Chicken (Original or Spicy); steamed rice; small gravy; Peach Mango Pie; and a refreshing Calamansi Lemonade. Includes one collectible bracelet charm and a sticker sheet.
- Forgotten Island Chicken Sandwich Box Meal: Jollibee Chicken Sandwich (Original or Spicy); regular fries; Peach Mango Pie; and a refreshing Calamansi Lemonade.
Includes one collectible bracelet charm and a sticker sheet. - Forgotten Island 6-piece Bucket Bundle: Made for sharing! 6pc Jolly Crispy Chicken Bucket (Original or Spicy); three Calamansi Lemonades. Includes three collectible bracelet charms and three sticker sheets.
A Refreshing Filipino Twist: Calamansi Lemonade
To complement the collaboration's celebration of Filipino culture, Jollibee is introducing the Calamansi Lemonade, a bright quencher featuring calamansi, a tangy citrus fruit native to the Philippines. The limited-time beverages will be available at participating Jollibee North American locations during the promotional window, while supplies last.
Retro '90s Streetwear Collection
Fans can take the adventure home with a limited-edition co-branded apparel line inspired by the film's '90s aesthetic:
- Jollibee x Forgotten Island T-Shirt ($45 CAD): Featuring Jollibee, Jo, and Raissa aboard a colourful jeepney. Available September 14 – October 31 on the Jolly Merch Shop.
- Jollibee x Forgotten Island Hoodie ($100 CAD): A cozy black hoodie featuring Jollibee and film characters. Available September 14 – October 31 on the Jolly Merch Shop.
- Jollibee x Forgotten Island Windbreaker ($100 CAD): A vibrant retro jacket inspired by Raissa's '90s windbreaker in the film. Available October 2 – October 31 exclusively on Complex Shop.
Immersive Store Takeover in Toronto
Jollibee will bring the fantastical island of Nakali to life through an immersive Forgotten Island takeover at Jollibee – 334 Yonge Street, Toronto, ON, Canada.
JOLLIBEE X FORGOTTEN ISLAND Sweepstakes: Win a Trip to the Philippines
Starting September 14, Jollibee Rewards members can enter the JOLLIBEE x FORGOTTEN ISLAND GIVEAWAY sweepstakes, featuring a lineup of incredible prize drops. Members can win everything from branded merch and North American travel packages, including trips to Catalina Island, Calif., Cape Cod, Mass., and the region's most spectacular National Parks, to the ultimate grand prize: an unforgettable trip for two to the Philippines! The epic journey includes a tropical getaway to the world-famous Palawan Island – home to the breathtaking paradises of El Nido and Puerto Princesa.
As Jollibee continues to expand across North America, be sure to follow along at @jollibeecanada on TikTok, @jollibeecanada on Instagram, and @jollibeecan on Facebook for the latest buzz, including upcoming store openings, new product launches and other exciting news and announcements.
About Jollibee
Jollibee is a global restaurant brand best known for its world-famous Jolly Crispy Chicken. As a testament to its broadening consumer appeal, the brand was recently listed on 2026 TIME100 Most Influential Companies and also ranked among the Top 10 Industry Leaders in Food & Drink on Time's inaugural short list. It is the #1 QSR in the Philippines, Vietnam, and Brunei. Guided by its purpose to serve great-tasting food and bring the joy of eating to everyone, Jollibee continues to bring people together through joyful dining experiences across more than 1,800 stores in 16 countries. Jollibee is the flagship brand of Jollibee Group, one of the fastest-growing restaurant companies in the world.
About DreamWorks Animation's Forgotten Island
Your best friendship is worth fighting for.
DreamWorks Animation, the studio that brought you unforgettable bonds between a boy and a dragon in How to Train Your Dragon, an ogre and a donkey in Shrek, and a robot and a gosling in The Wild Robot, now welcomes a dazzling and emotional story about two lifelong best friends who must come together before they drift apart in Forgotten Island. The new original film is written and directed by Academy Award® nominee Joel Crawford and Januel Mercado and is produced by Academy Award® nominee Mark Swift, the filmmaking team behind Puss in Boots: The Last Wish.
Grammy and Academy Award® winning supernova H.E.R. and Liza Soberano (Lisa Frankenstein, Alone/Together) star as high school graduates Jo and Raissa, who have been best friends since grade school but are now about to embark on separate life paths. While celebrating their last night together, Jo and Raissa stumble upon a mysterious portal that transports them to the fantastical island of Nakali, packed with magical and mythological creatures they grew up hearing stories about from their Filipino families.
Some of these figures will become friends, some foes. Joined by well-meaning-but-hapless weredog Raww (Dave Franco) and a small-but-mighty pack of pals, Jo and Raissa must face The Dreaded Manananggal (Tony winning icon Lea Salonga), the most feared creature on the island. When they discover that the memories of their entire friendship are the price for returning home, Jo and Raissa will race to find a way to leave the island before they forget each other forever.
The film's all-star voice cast also includes Emmy nominee Jenny Slate (Marcel the Shell with Shoes On, Dying for Sex), Manny Jacinto (The Good Place, Top Gun: Maverick), BAFTA nominee Dolly de Leon (Triangle of Sadness, Ghostlight), global comedy superstar Jo Koy (Haunted Mansion, Jo Koy: Live from Brooklyn) and Emmy winner Ronny Chieng (The Daily Show, M3GAN).
DreamWorks Animation's Forgotten Island is distributed by Universal Pictures.
About DreamWorks Animation
DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company's deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DreamWorks' feature heritage includes many of the world's most beloved films and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls, The Boss Baby, The Bad Guys, Puss in Boots and The Wild Robot, which have amassed more than $17 billion in global box office receipts. DreamWorks Animation's television studio is one of the world's leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of award-winning original content through streaming and linear broadcasters.
About Universal Pictures
Universal Pictures is a division of Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, one of the world's leading media and entertainment companies. For more than a century, the Studio has helped to redefine global popular culture, ensuring that audiences have access to stories by artists who look like them, who see them, and who celebrate them. Universal's deep library includes many of the world's most beloved films and homegrown franchises, including Jaws, Back to the Future, Bourne, Jurassic World, Fast & Furious, Mamma Mia!, Fifty Shades of Grey, Jordan Peele's Get Out and Nope, Blumhouse's The Purge franchise and M3GAN, Christopher Nolan's Academy Award®-winning Oppenheimer, as well as animated blockbusters from Illumination and DreamWorks Animation.
In addition to its lineup of groundbreaking originals, Universal Pictures works with leading content creators around the world to distribute and market their films to its global audience.
SOURCE Jollibee
Media Contact: CeCe Xue, Ogilvy, [email protected]
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