John Frieda® Canada Names NEW Creative Consultants

Dante Perrone and Felix Lariviere are the newest additions to the John Frieda® House of Experts

TORONTO, April 7, 2015 /CNW/ - After an extensive and competitive search, Kao Canada Inc. is thrilled to announce two new Canadian Creative Consultants for John Frieda®: Dante Perrone and Felix Lariviere. Both Perrone, owner of Axe & Hatchet in Yorkville, Toronto and Lariviere, celebrity hairstylist from Montreal, will represent Canada with a fresh perspective and outlook on behalf of the brand.

"We are very excited to introduce Perrone and Lariviere as our newest John Frieda® Creative Consultants," says Heather Carney, Marketing Director, Kao Canada Inc. "Both are innovative hairstylists - staying  ahead of trends in both beauty and fashion, continuously working to reinvent styles and remain leaders in their respective categories. Selected from a talented group of applicants, Perrone and Lariviere complement our brand values and offer relevant expertise and experience to our consumers."

As a third generation hair professional in his family, hair styling is part of Perrone's DNA. Through participation in Advanced Education Academies, Perrone offers an international training background with experience in many of the world's fashion capitals including London England, New York City and Santa Monica, California. Perrone has more than twelve years of experience within the industry, currently resides in Toronto and is the proud owner of Axe & Hatchet in Yorkville.  

Based out of Quebec, Felix Lariviere is best known for his freelance hairstyling work for television shows and Hollywood movies. Some of his most recent projects include on-set hairstyling for X-Men: Days of Future Past, Mirror Mirror and Wolverine. Lariviere has had the priviledge to work with many Tier-A celebrities, including Jennifer Lawrence, Halle Berry, Hugh Jackman, Channing Tatum and Henry Cavill.

John Frieda® is an industry leader when it comes to new and innovative products. The brand is continuously reinventing and adding new, technologically-advanced products to each of its collections to help meet the evolving needs of consumers. With the help of both Perrone and Lariviere, their on-trend techniques, tips and input will support the brand's growing portfolio of revolutionary styling and hair care leadership.

About Kao Canada:
Kao Canada Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality.  The Kao Canada Inc. portfolio includes John Frieda®, Jergens®, Curel®, Biore®, Ban®, Goldwell® and KMS California®.  Founded in 1917, Kao Canada Inc. is wholly owned by the Kao Corporation of Tokyo, Japan.  Kao employs about 33,000 people worldwide and has more than 120 years of history in innovation in creating high value-added products to help consumers around the world enrich their everyday lives. 

SOURCE John Frieda

Image with caption: "Dante Perrone, John Frieda® Canada Creative Consultant (CNW Group/John Frieda)". Image available at:

Image with caption: "Felix Lariviere, John Frieda® Canada Creative Consultant (CNW Group/John Frieda)". Image available at:

For further information: For more information, or to request an interview, please contact: Kathleen Edmondson, Citizen Relations, Phone: (416) 934-8097, E-mail:

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