Dedicated Joe Fresh Branded Shops Will Open in Nearly 700 jcpenney U.S.
Locations Next Spring as Part of the Department Store's Transformation.
TORONTO, July 25, 2012 /CNW/ - (TSX: L) - The Joe Fresh brand, providing
fresh fashion at a fresh price, announced today the opening of almost
700 dedicated Joe Fresh shops within the newly renovated jcpenney
stores across the U.S. Rolling out in April 2013, the shops, designed
by the Joe Fresh team, will range from approximately 1,000 to 2,500 sq.
ft., and will debut with women's apparel. At the same time, Joe Fresh
products will also be available on line at jcp.com. The partnership
will provide the Joe Fresh brand, Canada's largest apparel brand*, with
significant expanded U.S. national brand exposure, reaching millions of
new customers and complementing the well-received stand-alone stores in
the New York area.
"We are extremely proud to partner with one of America's most iconic
department stores, especially as they embark on a retail transformation
headed by visionary CEO Ron Johnson," says Joe Mimran, Creative
Director of the Joe Fresh brand for Loblaw Companies Limited. "jcpenney
is creating a fun and engaging shopping experience that showcases
sought after brands in its own dedicated space, providing the perfect
environment to introduce Joe Fresh apparel to even more Americans,
coast to coast."
jcpenney CEO Ron Johnson added, "we are so excited to announce the Joe
Fresh brand as jcpenney's newest shop partner. Starting next spring,
jcp will bring the brand's accessible, affordable and of-the-moment
styles to customers across the United States. Displayed in its own
unique and engaging environment, the Joe Fresh shops will be an
important part of jcpenney's repositioning to a completely re-imagined
All of the locations will open with Joe Fresh Spring 2013 merchandise in
colorful, modern style, including dresses, t-shirts, denim and silk
blouses. The Joe Fresh shops, exclusively inside jcpenney, will have
the same clean, simple design consistent with existing Joe Fresh
stand-alone locations, including the brand's signature orange logo and
colorful campaign imagery.
*The Joe Fresh brand is the number one apparel brand in Canada in terms
of both units and dollars according to May 2012 NPD data www.npd.com.
To learn more about the Joe Fresh brand visit joefresh.com.
About the Joe Fresh™ brand and Loblaw Companies Limited (TSX:L)
Offering stylish, fresh and affordable apparel and accessories for all
seasons, the Joe Fresh™ brand is the number one apparel brand in Canada
and Loblaw Companies Limited's answer to consumers' desire for
accessible, of-the-moment style. Joseph Mimran of Joseph Mimran &
Associates, Creative Director Apparel for Loblaw Companies Limited,
oversees the extensive line, from chic footwear to the latest in
outdoor fashions, as well as Joe Fresh Beauty, an inspired collection of stylish and well-priced beauty products. The
Joe Fresh™ brand is available in more than 300 locations across Canada,
including 12 standalone and studio stores and 6 U.S. locations in New
York and New Jersey. Visit JoeFresh.com.
Loblaw Companies Limited, Canada's largest food retailer, is a
subsidiary of George Weston Limited (both traded on the TSX). Loblaw is
one of the largest private sector employers in Canada and together with
its franchisees it employs over 135,000 full-time and part-time
employees. Through its portfolio of stores, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Over 110 years ago, James Cash Penney founded his company on the
principle of treating customers the way he wanted to be treated
himself: fair and square. Today, rooted in its rich heritage, J. C.
Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its
business in order to reclaim its birthright and become America¹s
favorite store. The Company is transforming the way it does business
and remaking the customer experience across its 1,100 jcpenney stores
and on jcp.com. At every visit, customers will discover straightforward Fair and
Square Pricing, month-long promotions that are in sync with the rhythm
of their lives, exceptionally curated merchandise, artful presentation,
and unmatched customer service. For more information about jcpenney,
SOURCE: Loblaw Companies Limited - Joe Fresh Style and PC Home Division
For further information:
Head of Public Relations | Joe Fresh
416.516.5233, ext 1444 | email@example.com
Senior Vice President | jcp Communications