JOANEL INC. and bugatti-sedona inc. agree to a strategic alliance

MONTREAL, April 1, 2015 /CNW Telbec/ - JOANEL INC. and BUGATTI-SEDONA  INC. are pleased to announce a strategic alliance of several aspects of their businesses while continuing to maintain their separate and distinct operations.

It was only natural for these two companies who are both recognized in the handbags and accessories market as proactive and innovative, to join forces and ally strategically in an industry where globalization is the norm.

JOANEL  INC. known as a design house creating trends and being avant-garde in the Canadian industry will have the mandate to innovate the design aspect of the brands owned by bugatti-sedona. In return, bugatti-sedona inc. will provide its distribution strength to JOANEL INC. brands such Mouflon, Joanel and Ugo Santini on new markets. This alliance will increase sales and market share for each of these companies in North American and at the global level where bugatti-sedona has recently been vigoursly taking an important position.

The creativity, innovation and expertise of JOANEL INC.

"JOANEL INC. is well suited to work with bugatti-sedona inc.'s soaring brands such as bugatti, bugatti The European Brand, Stebco, TravelDesk and Bond Street. Its extensive market experience, creative and innovative tendancies and core values of hard work, teamwork and product performance fit naturally with those of bugatti-sedona inc. which has been in growth mode for several years , "declared Andrew Hattem, President of bugatti-sedona inc.

"I am very happy to put shoulder to the wheel along with a dedicated team to creating and supporting strong and reliable brands. This strategic alliance confirms our strong market position and the relevance of having established a robust private label department parallel to the creation of our own brands, "added Johanne Boivin, President, Chief  Executive and Creative Officer of JOANEL INC.

The distribution force of bugatti-sedona inc.

After acquiring the prestigious bugatti brand, established in Canada since 1940, two years ago, bugatti-sedona inc. has reached new heights by becoming the world  licensee of bugatti The European Brand brand for bags and accessories .The subsequent acquisition of the Stebco and Bond Street brands, established for over 100 years, have also enhanced bugatti-sedona inc.'s brand's portfolio. Once these acquisitions were integrated, the next step was to add new trends for its products already recognized for their quality, durability and rich materials.

These new trends will be designed by JOANEL INC. who in return will benefit from bugatti-sedona inc. strengths as they will promote JOANEL INC. in several new markets. First in the United States, a market where JOANEL INC. is already established, then in Europe which is fertile ground for the upscale UGO SANTINI label, a distinguished brand which features products using soft Argentina high quality leather.

"It's an exciting collaboration of talents which will combine creativity with a strong distribution network. This is the way of the future, cooperation and a combination  of strengths in a market which is increasingly competitive, "concluded enthusiastically, Benoît Larose, Vice-President of Sales bugatti-sedona inc.


SOURCE Bugatti-Sedona Inc.

For further information: Nathalie Roberge, Vice-president Strategic and International Development, JOANEL INC., 450 963-6069 poste 5224, 514 949-3217,,; Andrew Hattem, President, bugatti-sedona inc., 514 832-1010,,


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Bugatti-Sedona Inc.

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