The New Collection will be Available on Walmart.ca in September 2018 with a Donation Being Made by Joan Kelley Walker, for Every Item Purchased, to the Breakfast Club of Canada
TORONTO, Sept. 7, 2018 /CNW/ - Walmart Canada is launching the Joan Kelley Walker fashion apparel collection on September 10, 2018 with dresses and knit tops, followed by outerwear and swim cover-ups in October 2018. Size options will range from XS to XXL. The line will embody elegance, playing with today's trends but focusing on timelessly beautiful fashion, that caters to women seeking high quality at affordable prices.
Joan Kelley Walker stated, "I was elated that the dream I have always had was coming to life. Creating an affordable, authentic, stylish collection with the purpose of giving back is exciting — and partnering with Benchmark Licensing, an incredible company that I know really understands my philanthropic drive, mission and commitment is something I've worked hard towards."
Benchmark has secured licensing partnerships with two of Canada's leading manufacturers, Lori Michaels and Northpeak International. Joan Kelley Walker has taken an active role in the design of each item to ensure that each collection is a true representation of her style and brand.
"We are super excited to launch the Joan Kelley Walker collection on Walmart.ca! The collection will launch this Fall with an assortment of dresses and knit tops in September, expanding into outerwear and swim cover ups in October. The team and I were thrilled to work with Joan, a Canadian fashion influencer and humanitarian, who is passionate about giving back to the community. For every Joan Kelley Walker item purchased, a donation will be made by Joan Kelley Walker to the Breakfast Club of Canada. We guarantee that you too will be thrilled with the collection as it exudes elegance and style while delivering incredible value to our customers," says Sandra Krsek, Vice President of Merchandising - Home & Apparel, Walmart Canada.
Joan is passionate about sharing her love of fashion with the everyday Canadian woman. "I wanted to develop a collection that's both elegant and fun that will empower women, as I believe everyone should feel good and confident from within, and why not dress it up!" added Joan.
About Joan Kelley Walker & Joan Kelley Walker Brand: Joan Kelley Walker created the signature Joan Kelley Walker collection that highlights elegance in women's fashion with an upscale line at affordable prices. For every Joan Kelley Walker item purchased a donation will be made by Joan Kelley Walker to the Breakfast Club of Canada. The brand focus is celebrating and empowering the everyday Canadian woman and expresses Joan's passionate connection with fashion and philanthropy. Having graced the covers of magazines, runways, and numerous red-carpet affairs, Joan's personal style has evolved through various stages of her career. Joan was on the top 5 Best Dressed list at the 2017 CAFA Awards and awarded the Contribution to Canadian Fashion Award 2018 by the International Fashion Encounter. She has also received the Queens Diamond Jubilee Medal and World Vision's Power of Generosity Award for her philanthropic work as a World Vision ambassador through the international charity. The Joan Kelley Walker collection was created to engage consumers with memorable collections that bring together Joan's true commitment to giving back.
About Walmart Canada: Walmart Canada operates a chain of 410 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, Walmart.ca, is visited by 600,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $300 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
About Benchmark: Benchmark Licensing (www.benchmarklicensing.com) is a licensing and brand management agency whose expertise is in building and managing large multi-category consumer products businesses in partnership with brands, retailers and manufacturers in all tiers/channels of distribution. Benchmark has extensive experience working with some of the world's most valuable brands and global licensors.
SOURCE Joan Kelley Walker
For further information: For media requests with Joan Kelley Walker: James Tessier, Account Director, Ireland+Hall Communications Inc., [email protected]; Lowell Hall, Managing Director, Ireland+Hall Communications Inc., [email protected], http://www.irelandandhall.com/