Jiffy Lube to Launch AIR MILES Reward Program in Canada

Customers to be Rewarded for Jiffy Lube
® Motor Oil and Shell Rotella® Engine Oil Change Services

TORONTO, March 2, 2015 /CNW/ - Shell Canada Products, the authorized Canadian licensor and franchisor of the Jiffy Lube brand, and LoyaltyOne, Co., owner and operator of the AIR MILES® Reward Program, announced that Jiffy Lube service centres will now be offering AIR MILES reward miles to customers for oil changes as well as windshield wiper replacement and windshield wiper fluid purchased with oil changes at participating locations in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.

At over 150 Jiffy Lube service centres in Canada, customers will earn one AIR MILES reward mile for every $20 spent on eligible products and services, and additional bonus reward miles during promotions and with the purchase of an oil change featuring premium Pennzoil® and Shell Rotella® products.

"Jiffy Lube was founded on, and upholds, the values of fast, convenient preventive maintenance service," said Denny Reiner, Director of Marketing, Jiffy Lube International.  "By offering AIR MILES as an additional benefit, we further enhance the overall customer experience and deepen customer loyalty."

Between now and May 31, 2015, Jiffy Lube customers can earn bonus AIR MILES reward miles on their purchases in-store, collecting up to 25 bonus AIR MILES when purchasing an oil change with Pennzoil Platinum™ Full Synthetic  line of motor oils with PurePlus™ Technology or collect up to 20 bonus AIR MILES when purchasing an oil change with Shell Rotella premium products.  

"This new partnership not only increases earning opportunities for our Collectors related to their oil change services, but also speaks to the value of the program as it pertains to the customer insights gained through our Sponsor partnerships." said Blair Cameron, Senior Vice President of Client Services, AIR MILES Reward Program.

Customers can redeem the AIR MILES reward miles they earn at Jiffy Lube, and from hundreds of other Sponsor locations, for more than 1,200 different reward options such as travel, merchandise, exclusive events and experiences and the program's instant redemption feature, AIR MILES Cash, at participating Sponsors.  

Shell Canada Products has been a national AIR MILES Reward Program Sponsor since 1993.

Collectors can visit www.airmiles.ca for complete details on Jiffy Lube offers and participating locations.

About Jiffy Lube
Shell Canada Products is the authorized licensor and franchisor of the Jiffy Lube brand in Canada, by its affiliate Jiffy Lube International Inc.  There are currently 154 Jiffy Lube service centres, which are all independently owned and operated and feature Pennzoil products. Jiffy Lube International pioneered the fast oil change industry by establishing the first drive-through service in 1979. Its mission is to provide customers with fast, professional service for their vehicles. For more than 35 years, the Jiffy Lube brand has helped redefine the vehicle preventive maintenance experience for drivers by upholding the values the company was founded upon: convenience, speed and quality service. For more information, visit www.jiffylube.ca.

About LoyaltyOne Co.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.


For further information: AIR MILES Reward Program Media Office: 416-552-2352, mediaoffice@loyalty.com; Jiffy Lube International Media Office: 713-241-1522, jennifer.friedmann@shell.com


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