- THE REPLICA STYLE WAS CREATED WITHIN HOURS OF ANNOUNCEMENT
- THE 'DUCHESS' RING QUICKLY BECAME THE BRAND'S TOP SELLING ENGAGEMENT RING STYLE
- SEARCHES FOR THREE-STONE RINGS INCREASED BY 220% OVERNIGHT
TORONTO, Nov. 30, 2017 /CNW/ - Online jewelry retailer Jewlr.com brings a royal addition to its lineup of engagement rings with the launch of a Meghan Markle replica ring to wild response. Designed within hours of the the royal engagement announcement, the online retailer has revealed that 'The Duchess' has quickly become its best-selling engagement ring style since it went live on Monday evening. Jewlr's high-tech production methods, that include sophisticated 3D modeling and printing technology, allow the company to recreate trends in record time. 'The Duchess' was launched almost immediately following the release of royal press images of the couple, and is outselling other ring styles by 15%. Searches for three-stone rings on Jewlr.com have also risen by 220%.
Jewlr is based in Toronto, Canada, which is coincidentally the city where Meghan Markle currently resides. The retailer announced the new product launch as hundreds of women flocked to imitate the actress. Markle is already well-known for her ability to drive fashion retail sales, and this is not the first time Jewlr has benefitted from her style choices. Earlier this year, the e-tailer revealed that sales of its initial pendant necklaces had increased by 2000% after Meghan was pictured wearing 'H' and 'M' charms around her neck.
Meghan's ring was designed by Prince Harry himself. The stunning central diamond was sourced from Botswana, and the two surrounding stones belonged to Harry's late mother, Princess Diana. Jewlr.com replica ring, 'The Duchess' starts from $99 USD and is available in a range of precious metals, with gemstones both genuine and simulated. The ring is intended to be worn as an eternity ring or engagement ring. Jewlr.com sales reports show that both men and women purchased the ring, suggesting that women are wearing it as a fashion accessory to emulate Markle's look, rather than being gifted the ring by a partner.
Jewlr founder Tony Davis says, "Within minutes of Harry and Meghan's photocall going live, we experienced a huge influx of searches for three-stone rings. Due to our production methods, we can turn designs around extremely quickly, and once online, products can be created and shipped to customers within days. It's great to be able to meet customers' demands for celebrity styles so easily. We already know that Meghan is one of the most influential celebrities for driving our sales in the UK, but it's interesting to see the same effect with a traditional engagement ring. Interestingly, we had an equal amount of female customers as male, which could mean a new trend for women buying engagement styles as a fashion accessory."
Jewlr.com is North America's leading online destination for personalized jewelry. Founded in 2009, Jewlr has revolutionized jewelry shopping by giving customers a fast, fun and affordable way to buy custom personalized jewelry. Jewlr uses advanced technology, coupled with traditional jewelry manufacturing techniques to deliver a unique experience. Customers can choose from thousands of unique designs, and interactively personalize each item online. Every unique item is then custom made using advanced 3D printing and laser technologies to deliver a high quality one-of-a-kind piece in just a few days. Serving customers in North America, Europe, UK and Australia, Jewlr manufactures all jewelry in Canada. For more information, please visit https://www.jewlr.com.
For further information: Media Contact: Nick Hajicosti, Director, Marketing, Jewlr, [email protected]