Jeffrey Ma, Protagonist of the Film 21, Talks Numbers

Using the Power of Analytics to Improve Your Business

TORONTO, Nov. 4 /CNW/ - Organizations are always looking for the silver bullet that will set them apart from the competition, yet they need look no further than their own doorstep. Their own employees, processes and operations all hold the key to a successful future - they just need to be utilized properly.

On Wednesday, November 18, SAS and the Richard Ivey School of Business invite you to hear Jeffrey Ma, one of the main characters in the book Bringing Down the House and the subject of the feature film 21, speak about how organizations can utilize innovative metrics to re-evaluate how they access talent, find undervalued assets and measure the true worth of their business.

In addition, representatives from SAS Institute, Richard Ivey School of Business and CIBC will be on-hand to provide insights into the world of business analytics.

    Date and Time:        Wednesday, November 18, 2009
                          8:00 a.m. - 11:00 a.m.

    Who:                  Jeffrey Ma, Co-Founder Citizen Sports

                          Pat Finerty, Vice President, Alliances and Business
                          Development, SAS Institute

                          Darren Meister, Faculty Director of the HBA Program
                          and Associate Professor of Information Systems,
                          Richard Ivey School of Business

                          Lori Bieda, Vice President, Client Insights and DB
                          Marketing, Customer Marketing, Canadian Imperial
                          Bank of Commerce (CIBC)

    Location:             Fairmont Royal York Hotel
                          100 Front Street West


For further information: For further information: Given limited seating please confirm attendance with Chris Conrath,, (416) 969-2716

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