Jaunt Inc. and Torstar Digital Acquire TargetVacations.ca

Respected online travel retailer joins forces with Canadian media company

TORONTO, Aug. 16, 2012 /CNW/ - Jaunt Inc., owned by Torstar Digital, has acquired TargetVacations.ca, an online Canadian travel agency.

Leveraging Torstar Digital's powerful media presence and extensive reach, along with Target Vacations' industry relationships and expertise, Jaunt.ca and TargetVacations.ca will offer unique travel packages and experiences to millions of Canadians, building an online travel destination unlike any other in Canada.

"Jaunt.ca has thrived in its first year as a Canadian online travel destination, and we're thrilled to expand upon our offerings and take the business to the next level," says Jonathan Tafler, General Manager, Jaunt.ca. "Using Target Vacations' long-standing travel know-how combined with Torstar Digital's extensive media-based marketing capabilities, Jaunt.ca and TargetVacations.ca will have the ability to reach millions of Canadians with some of the most sought-after vacations from across the globe."

Over the last year, Jaunt.ca has focused on providing its 2.2 million email subscribers with value-packed travel experiences through its various tourism and hospitality partners. Together with TargetVacations.ca, Jaunt.ca will work with tour operators, airlines and cruise lines to expand its offering, providing consumers with unique travel offers and inspiration marketed across the expansive Torstar media network.

"Target Vacations is proud to join the Jaunt family as it continues to grow its business in the Canadian travel industry," says Jason Sarracini, Founder, TargetVacations.ca. "We are delighted such accomplished travel and media expertise have come together under one roof to better serve travel suppliers and consumers. We look forward to moving ahead with Jaunt.ca as part of the team, under the Torstar Digital umbrella." 

About Jaunt.ca

Jaunt.ca features unique, hand-selected hotel and vacation packages and travel inspiration to an email membership of 2.2 million Canadians. Jaunt offers are available for immediate purchase for a limited time, and include exclusive value-added delights such as spa packages, fine dining, outdoor adventures, attractions and more. Jaunt Special Features offer seasonal and targeted packages based around specific interest and demographic groups, such as Jaunt Family and Jaunt Golf. Jaunt.ca is owned and operated by Jaunt Inc. TICO registration # 50020132. Jaunt Inc. is a subsidiary of Torstar Digital, a division of Toronto Star Newspapers Limited.

About TargetVacations.ca

As one of Canada's most trusted travel brands, TargetVacations.ca offers Canadians the travel experiences of their dreams.  By combining roots as a neighborhood travel expert along with industry-leading technology, TargetVacations.ca consistently delivers on providing value and exceptional customer service for vacations packages, flights, cruises and hotel reservations.  TargetVacations.ca is owned and operated by Jaunt Inc. TICO registration # 50020132.

SOURCE: Jaunt Inc.

Kelly Baita
Strategic Objectives
416-336-7735 x224
[email protected]