Restaurant lends culinary expertise to recipe development and hosts potato salad party in Toronto on August 5
TORONTO, July 30, 2014 /CNW/ - Zack 'Danger' Brown (known on the internet as 'The Potato Salad Guy') and his $52,000 Kickstarter Campaign to make potato salad have made international headlines. In July, Jack Astor's invited Brown to Canada to create 'The best potato salad ever' with their head chef– and he accepted!
On Tuesday, August 5, Brown will spend the day with Jack Astor's Executive Chef, Adrian Whitfield, in the Jack's kitchen where Whitfield will teach Brown how to make an amazing potato salad. That night, from 6 p.m. to 8 p.m. at Jack Astor's St. Lawrence Market (73 Front St. E.), Canadians are invited to taste-test the dish, which will be served at Brown's ultimate Potato Salad Party in Columbus, Ohio, this September.
"When I launched my Kickstarter campaign, I didn't even have a recipe for potato salad," said Zack 'Danger' Brown. "So when Jack Astor's invited me to Canada to work with their chef to develop a recipe that lives up to the hype, I jumped at the chance. I can't wait to spend the day cooking up some magic."
The party is open to all and is free to attend. Party-goers will have the chance to meet Brown and the first 150 guests will enjoy potato salad on the house, made fresh by Brown and Jack Astor's culinary pro (and potato salad expert) Chef Whitfield.
Brown's original goal was to raise $10 and get a few laughs, but as of July 29, his Kickstarter campaign has raised more than $52,000. The campaign officially ends on August 2, and he plans to host a party for campaign supporters in his hometown this fall.
"We're thrilled that Zack accepted our invitation to develop his infamous potato salad with the team at Jack Astor's. Zack's sense of humour is the perfect pairing to our cheeky attitude, so we've got a feeling Chef Whitfield's culinary expertise will be the perfect ingredient for a winning recipe," said Somer Mullins, Jack Astor's marketing manager. "We hope Canadians will continue to show their support for his campaign by joining us on August 5."
In the past month, Brown has become a feature in mainstream news and has held the Internet's rapt attention as his donations have continued to climb. He's been featured on Good Morning America and Buzzfeed, and has been mentioned on The Ellen DeGeneres Show and The Tonight Show with Jimmy Fallon.
Canada's Potato Salad Party with Zack 'Danger' Brown will be held at Jack Astor's St. Lawrence Market (73 Front St. E., Toronto), on Aug. 5 from 6 to 8 p.m. Stay in the loop by following @Jack_Astors on Twitter and Facebook. To find a Jack Astor's location and hours of operation, visit jackastors.com.
About Jack Astor's:
Jack Astor's is all about sharing some of the most delicious food while trading a few hilarious stories. It's about trying a bold, new refreshing drink with some good friends, co-workers, or even a few future good friends. Our chefs love bringing together the freshest, tastiest ingredients and coming up with amazing new dishes to wow your crew. We have enough TV's to adequately overload your senses, with a few dedicated to chuckle-inducing blooper reels. With 39 locations, there is never a dull moment or a dull menu at Jack Astor's. For more information, visit www.jackastors.com.
About Service Inspired Restaurants (SIR Corp):
When it comes to the hospitality industry, we deviate from the norm – and that's a good thing. Service Inspired Restaurants is a privately held Canadian corporation that owns and operates a diverse range of over 50 highly successful restaurants in Canada. Our concept restaurants include Jack Astor's Bar and Grill® with 39 locations across Canada and one in Buffalo, NY, Alice Fazooli's® with three locations, Canyon Creek® with eight locations, and our newest concept, SCADDABUSH Italian Kitchen & Bar™, with two locations. Our signature restaurants located in downtown Toronto include Reds® Wine Tavern and Reds® Midtown Tavern, Far Niente®, Four®, Petit Four®, The Loose Moose®, The Antler Room™ and Duke's Refresher™ + Bar. Our Muskoka region signature restaurants, Abbey's Bakehouse® and Duke's Refresher™ are great summer destinations.
Image with caption: "Jack Astor's (CNW Group/Jack Astor's)". Image available at: http://photos.newswire.ca/images/download/20140730_C1335_PHOTO_EN_4524.jpg
SOURCE: Jack Astor's
For further information: To request an interview with Zack Brown and Chef Adrian Whitfield on August 5, for more information or hi-res images, please contact: Meredith Gillies, rock-it promotions, inc., at [email protected] or 416.656.0707 ext. 116; Haley Greenberg, rock-it promotions, inc., at [email protected] or 416.656.0707 ext. 102