Ivrnet Inc. gains Marketplace Traction with New and Revised Product Lines

CALGARY, Aug. 19, 2015 /CNW/ - Ivrnet Inc. (TSXV: IVI) ("Ivrnet" or the "Corporation")

Ivrnet is pleased to announce the release of new production versions of three key platforms, that combined, will comprise the company's growth strategy for the next three years - AdCentral, Safepay and Ivrnet Central. Ivrnet has completed pilot projects on all of these platforms and has begun the process of upgrading existing clients.  New direct sales initiatives have been launched and sales partnerships have been signed for each specific platform to multiply Ivrnet's sales efforts. 

AdCentral, an SMS based advertising and sponsorship platform, was initially announced and launched in January of 2014 and was projected to account for a significant portion of Ivrnet's new sales in 2014 and 2015.  Three major Municipal clients were signed as part of that launch, but the release of Canada's Antispam Legislation ("CASL") in 2014 put all projects on hold for 18 months.  During this time the platform was refined and expanded while Ivrnet worked with our partners and the government to ensure AdCentral met both the spirit and legal requirements of CASL.  Ivrnet is pleased to announce that AdCentral has fulfilled all those requirements and that our engagement with our clients has restarted. The launch clients for AdCentral will be three Municipal Transit Authorities.

Telephone Integrated Payment system, ("TIPS"), has been enhanced and rebranded as Safepay, with Telepay being the telephone based payment platform.  Safepay is a Payment Card Industry Standard ("PCI") compliant credit card payment processing system allowing government, corporate and retail clients to meet international standards for secure credit card processing.  Using Safepay, organizations of any size can now take credit card payments over the phone or web without requiring the card holder to expose their card number to a live agent and to stringently protect the information of that card holder.  This allows companies to be secure, compliant and keep their credit card rates as low as possible.  Safepay grew out of Ivrnet's TIPS project, which was built for and is used by the Government of Alberta.  With the launch of Safepay, Ivrnet will aggressively take this technology to other governments and organizations, both directly and through partnership arrangements with Merchant Service Providers ("MSPs").

Ivrnet Central, originally launched a year ago, to be version 4.0 of the ITSportsNet and Community Central platforms, has been designed to consolidate all of Ivrnet's member and user management tools into a single, easy to maintain platform. Central will allow Ivrnet to expand into a wider range of user management opportunities and is expected to be a dramatic change for the industry, as well as for the operational efficiency of Ivrnet. The system is more modular, intuitive and scalable than the platforms it replaces.  Early feedback on the new Central platform is that the design is very intuitive and simple for a user to learn and maintain.  The platform puts more control in the hands of the user and requires less support from Ivrnet to operate.

Further announcements on customer deployments of the above mentioned platforms are expected to begin late  2015 and continue into early 2016.

About Ivrnet
Ivrnet develops, hosts, and supports value added business process improvement software applications, delivered through the traditional phone network and the Internet. These applications facilitate automated interaction through personalized communication between people; mass communication for disseminating information to thousands of people concurrently and personalized communication between people and automated systems. Ivrnet's applications are accessible through nearly any form of communication technology, at any time, from anywhere in North America via voice, phone, fax, email, texting and the Internet.

Forward-looking Information
This press release may contain "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "expect", "may", "will", "project", "should" or similar words suggesting future outcomes. This forward-looking information is subject to known and unknown risks, uncertainties and other factors that may be materially different from that expressed or implied herein, including but not limited to: risks related to capital markets, general economic conditions, legislative and regulatory developments, as well as those factors discussed in Ivrnet's documents filed on SEDAR (www.sedar.com).

Although Ivrnet has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated. Accordingly, readers should not place undue reliance on forward-looking statements. Ivrnet does not undertake to update any forward-looking statements that are contained herein, except in accordance with applicable securities laws. Additional  information on Ivrnet is available at www.sedar.com.


Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


For further information: Chris L. Topolniski - Chief Operating Office, Ivrnet Inc., Direct: (403) 538-9722, Cellular: (403) 870-2434, E-mail: c.topolniski@ivrnet.com


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