CALGARY, June 16, 2016 /CNW/ - Ivrnet Inc. (TSXV: IVI) ("Ivrnet" or the "Corporation") is pleased to announce that the first advertising revenues have been received on the NEXTEXT platform, officially entering the the product into the market.
In development since 2013 under the brand name AdCentral, and previously announced as NEXTEXT in April of 2016, NEXTEXT provides digital communictions and advertising revenue to North American transit operators. The first successful pilot project was completed with an operator in 2014, at which time Ivrnet began working with the Canadian Radio-television and Telecommunications Commission (CRTC) to confirm that NEXTEXT meets both the spirt and letter of the new Canadian Anti-Spam Legislation. In the fall of 2015 Ivrnet became the first company to receive written confirmation from the CRTC that our SMS based advertising platform fully complied with the rules, and is a technology platform that is encouraged for use in the Canadian market.
Discussed in our previous release, NEXTEXT is a partnership of Ivrnet and Farwest Digital that allows riders to request and receive information relavent to their specific transit stop, along with advertising relevant to the geographic location of the stop. Ths unique SMS and sponsorship platform is based on Ivrnet's proprietary AdCentral platform that combines automated information response with geolocation services. NEXTEXT incudes SMS aggregation, SMS processing and integrated Web applications for selling and managing all aspects of advertising content and campaigns. NEXTEXT fully integrates with real time, GPS based bus arrival information. It is available 24 hours a day, seven days a week. It is automated, robust, reliable, easy to use, extremely scalable, readily deployable and remarkably cost effective for transit operators and their riders.
Since the pilot project in 2013, Ivrnet has delievered 15 million SMS messages to transit riders. Following on the receipt of CRTC approval, and the launch of the NEXTEXT partnership, Ivrnet is now pleased to confirm that we have generated and collected our first paid advertisements, and delivered our first partnership check to a transit operator that reduces their cost of providing service and helps them drive non-fare revenues. Further, we are extremely proud that in parallel to this first revenue we were able to deliver, over the span of two weeks, 1.4 million SMS messages, to three Canadian markets, seeking support for humanitarian relief during the recent fires in Northern Alberta. The NEXTEXT system performed above expecation and met all needs asked of it during this time.
Ivrnet is a software and communications company that develops, hosts, sells and supports value added business automation software solutions. Our products and services are delivered through the traditional phone network and the Internet. These applications facilitate automated interaction through personalized communication between people; mass communication for disseminating information to thousands of people concurrently and personalized communication between people and automated systems. Ivrnet's applications are accessible through nearly any form of communication technology, at any time, from anywhere in North America via voice, phone, fax, email, texting and the Internet.
This press release may contain "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "expect", "may", "will", "project", "should" or similar words suggesting future outcomes. This forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause predicted outcomes to be materially different from that expressed or implied herein, including but not limited to: risks related to capital markets, general economic conditions, legislative and regulatory developments, regulatory and any governing body approval processes, as well as those factors discussed in Ivrnet's documents filed on SEDAR (www.sedar.com).
Although Ivrnet has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated. Accordingly, readers should not place undue reliance on forward-looking statements. Ivrnet does not undertake to update any forward-looking statements that are contained herein, except in accordance with applicable securities laws. Further information on Ivrnet is available at www.sedar.com.
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SOURCE IVRnet Inc.
For further information: Chris L. Topolniski - Chief Operating Officer, Ivrnet Inc., Direct: (403) 538-9722, Cellular: (403) 870-2434, E-mail: [email protected]; www.ivrnet.com