It's summer but Tanning is Out

VANCOUVER, July 6, 2012 /CNW/ - Canadian Cancer Society volunteers will be on BC beaches this summer taking life-saving prevention information to people working on a dangerous tan. The Tanning is Out summer initiative is a fun, light-hearted approach with a deadly serious message.

"It is possible to enjoy the sun safely by following some guidelines," said Sharon Storoschuk, Director of Health Promotion for the Canadian Cancer Society, BC and Yukon. "Apply sunscreen, cover up with hats, long sleeves and sunglasses, seek shade and try to stay out of the sun between 11:00am and 4:00pm when the UV index is 3 or higher."

Tanning is Out volunteer ambassadors from schools and universities across the province are providing information and incentives to their peers about the need for protection from UV radiation.

"No tan is a safe tan," said Storoschuk. Melanoma skin cancer - the most serious form of skin cancer - is one of the most commonly diagnosed cancers in youth between the ages of 15 and 29. And this applies to people from different cultures and different skin tones.

With a presence at popular beaches and community events and by using social media, the Tanning is Out ambassadors will increase awareness about the dangers of tanning.

According to the 2011 Canadian Cancer Statistics skin cancer is the most common form of cancer in Canada. "But the good news is that skin cancer is mostly preventable," said Storoschuk. You can find out more about Tanning is Out at cancergameplan.ca.

The Canadian Cancer Society fights cancer by doing everything it can to prevent cancer, save lives and support people living with cancer. Join the fight! Go to fightback.ca to find out how you can help.

For further information:

When you want to know more about cancer, visit our website at cancer.ca  or call our toll-free bilingual Cancer Information Service at 1 888 939-3333.