It's National Cereal Day on March 7 - What Does Your Cereal Say About You?

It's National Cereal Day on March 7 – What Does Your Cereal Say About You? (CNW Group/Kellogg Canada Inc.)

MISSISSAUGA, ON, March 7, 2017 /CNW/ - Are you a Lovey-Dovey Life Lover? Or maybe a Nutty Know-It-All? How about a Dynamic Daredevil? With over 90 per cent of households purchasing cereal every yearⁱ, Kellogg Canada is serving up some delicious insights from the first-ever #NationalCerealDay survey of more than 1,500 Canadians to celebrate the occasion.ⁱⁱ

KELLOGG'S TOP FIVE CEREAL PERSONALITIESⁱⁱⁱ

The Lovey-Dovey Life Lover
Love to top your cereal with fresh berries? 90 per cent of Canadians perceive you as passionate or romantic. Prefer to swap out regular milk for chocolate milk? You may also be seen as happy and friendly.

The Content Conformist
While only eight per cent of Canadians perceive someone who eats cereal with milk and fresh fruit as daring, the good news is (bowl half full!) 72 per cent see you as happy or outgoing.

The Hot-Headed Hot Shot
Do you start your day by adding a dash of cinnamon or spice to your cereal? Uh-oh, more than four out of five Canadians say you are bossy, contradictory and go against the grain.

The Dynamic Daredevil
Wish you were quirky or daring? Well, if you dress up your cereal with coconut shavings or cacao nibs and pair it with a milk alternative, 63 per cent of Canadians say you are just that!

The Nutty Know-It-All
Top your cereal with nuts and nothing else? Survey says…you may be nutty! In fact, 33 per cent of Canadians perceive you as bossy, while 25 per cent of Canadians think of you as quirky.

A BOWLFUL OF MEANING
In addition to the top five cereal personalities, Canadians surveyed also linked specific cereal toppings and bases, such as milk, milk alternatives and yoghurt, to particular personality characteristics.

• 90 per cent of Canadians perceive those who combine different cereals in a single bowl as being free-spirited risk takers
• Eat every last flake or grain of cereal in the bowl? Four out of five respondents agree that you live life to the fullest.
• Nearly 40 per cent of Canadians view those who swap Greek yogurt for milk in their bowl as intelligent.

"At Kellogg, we love cereal — it's in our DNA. And, we know Canadians love it just as much as we do," says Lores Tomé, Director, Communications & Corporate Affairs, Kellogg Canada. "It seemed only fitting that we raise a bowl and spoon to celebrate National Cereal Day in a fun and uniquely-Kellogg way."

So, what does your cereal say about you? Do you fit one of these personality profiles? Or do you combine different ingredients and flavours to make it your own? This March 7^th, download the National Cereal Day infographic here and proudly declare what your cereal says about you in social media using the hashtag #NationalCerealDay.

About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg's Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg's Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada's efforts in these areas, please visit www.kelloggs.ca.

* © 2017, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

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ⁱ Nielsen Homescan, National, 52 weeks ending Q4 2016.
ⁱⁱ ABOUT THE KELLOGG'S NATIONAL CEREAL DAY SURVEY From February 17^th to 21^st, 2017, an online survey was conducted among 1,522 randomly selected Canadians who are Angus Reid Forum panelists. Discrepancies in or between totals are due to rounding.
ⁱⁱⁱ Personality profiles based on results of Kellogg Canada National Cereal Day Surveyⁱⁱ

SOURCE Kellogg Canada Inc.

For further information: Justine Woolcott, Strategic Objectives, 416-366-7735 x261; [e-mail]