SCHWERZENBACH, Switzerland, Feb. 27, 2014 /CNW Telbec/ - In future, the Swiss market and opinion research institute ISOPUBLIC will be operating under the brand name of Léger Schweiz. The supervisory board has decided the corresponding rebranding. Thus, the strategic decision to join the Canadian Léger Group, which was initiated about two years ago, is being implemented consistently. The decision was taken with the purpose of offering our customers access to the benefits of new products and an international network. The company, which has been active in Switzerland for 70 years, is aligning its activities to cater to the future market needs, both domestically and abroad.
Thereby, the proven business segments in the field of market and opinion research can be complemented and enhanced in an optimal manner. Léger Schweiz offers you access to the latest technologies and methods, for instance in the field of online market research, real time measurements and customer feedback systems; up to tried-and-tested products for specific questions and branches or with regard to particularly challenging statistic models and procedures. The customers benefit from extensive experience and method expertise in the fields of trade, consumer goods, communication, finances and insurance services, IT and telecommunication, healthcare and pharmaceuticals. More than 600 employees within the Léger Group represent a comprehensive pool of experts.
About Léger Schweiz
Léger Schweiz, formerly ISOPUBLIC AG, has been active as a market and opinion research institute in Switzerland since 1943. Among others, the customers benefit from the great variety of methods, since Léger Schweiz, as one of only a few Swiss Institutes, offers all quantitative and qualitative market research methods from one single source.
Léger Schweiz is a member of Léger, the largest Canadian market and opinion research institute, with more than 600 employees at 6 locations. In the USA, the group has further subsidiaries. The name Léger stands for reliability and quality, in addition to providing a lead in knowledge. The institute is a vanguard in online research and has already developed numerous innovative products and analysis models.
As a member of GALLUP INTERNATIONAL, Léger Schweiz is leading in conducting international studies. GALLUP INTERNATIONAL is the largest globally operating market and opinion research network with 78 member institutions that have access to more than 150 countries.
SOURCE: Leger, The Research Intelligence Group
For further information:
Managing Director and Partner Léger Schweiz
Tel. +41 (0)44 806 66 66 / +41 (0)79 2000 787