SAN FRANCISCO, Sept. 24, 2015 /CNW/ - Leading engagement and content management platform Frankly Inc. (TSX VENTURE: TLK) ("Frankly") and Isobar US ("Isobar"), an award-winning full service digital agency, today announced a partnership to develop new models of interactive and experiential retail through Isobar's global NowLab.
Through this collaboration, Isobar and Frankly will develop interactive marketing and messaging concepts designed to connect the physical and digital worlds through mobile technology, experiential marketing and design. Technologies developed may include web and mobile applications, interactive retail installations, data capture and analysis concepts and methodologies, retail tracking, and more.
The co-developed concepts, products, and technology will be showcased -- and potentially sold or licensed -- to Frankly's and Isobar's omnichannel retail customers seeking innovative customer acquisition methods and unprecedented in-store experiences.
"It's time to shake up retail. Rich and ever-adapting customer engagement should be a top priority, and mobile opens up the relationship between a brand and their customers for the new, delightful interactions that keep customers loyal and evangelizing. Mobile interactions also enable a more sophisticated level of measurement and insight for the brand," said Frankly Platform President, Harrison Shih. "Isobar has been on the leading edge of digital marketing experiences for over a decade, and as their technology partner and an expert in customer engagement we plan to create some magic together for today's retailers."
"Innovation is core to modern business. It's risky to ignore the fundamental transitions in consumer behaviors as mobile usage continues to explode and consumer expectations and purchase conventions evolve," said Isobar US VP of Innovation, Dave Meeker. "Retail brands are especially well positioned to create a convergent customer experience, and through this partnership we will continue to develop new concepts, technologies and tools to do just that."
About Isobar: Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 4000 people, in over 70 offices across 40 markets worldwide. Recognized by Forrester as a top Innovation Agency, in 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won three, Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include Enterprise, Royal Caribbean, Lego and Comedy Central. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com
About Frankly: Frankly provides a platform and first-in-class data capabilities for media companies, enterprises, and brands to grow their audience, build engagement, manage their content, and generate revenue across their digital properties. Frankly Media provides content management and advertising solutions to local news media in the United States, covering approximately 100 million monthly users. Frankly Platform is a white-labeled engagement platform that serves top brands and influencers along with Frankly Media customers. Founded in 2013, Frankly is headquartered in San Francisco, California, with offices in New York City. The Company is publicly traded under ticker TLK on Canada's TSX Venture Exchange. To learn more, please visit www.franklyinc.com or email [email protected].
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Notice regarding forward-looking statements:
This release includes forward-looking statements regarding Isobar, Frankly and their respective businesses. Forward-looking events and circumstances discussed in this release, such as the development of applications and technologies, may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the parties. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and Frankly undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
SOURCE Frankly Inc.