iseemedia receives industry critical United States patent for interactive
imaging for cellular phones

TORONTO, Oct. 6 /CNW/ - iseemedia Inc. (TSX-V: IEE), a leading provider of rich content adaptation and delivery solutions for mobile applications today announced it has received a U.S. patent for interactive imaging for cellular phones. With increasing use of digital images to convey lots of information on cell phone displays, the patent grant effectively positions iseemedia as a licensing landmark in the cellular phone industry and a burgeoning number of mobile application developers that use images instead of menu-driven text user interfaces.

First filed October 5, 2004 and granted May 5, 2009 Patent No. US 7,529,552 B2 claims the following:

A method for interacting with imagery on a cellular phone, including rendering an image on a display for a cellular phone, detecting that a user has selected an active area of the display using an input device for the cellular phone, and automatically activating a function of the cellular phone corresponding to the active area of the display. A system and a computer readable storage medium are also described and claimed.

Many cell phones are operated with menu-driven text selections today. Such an interface is cumbersome, and often involves many selections, each involving pressing a key or tapping a light pen. Aside from aesthetics, much more can be conveyed with images than with text on the small cell phone displays. As popularized by the likes of Apple's iPhone, there's a growing demand for an interactive imaging application that enables cell phone users to access information they need, simply, quickly, with an intuitive interface.

"Whether it's finding directions or viewing selections in a catalogue, interactive imaging is now found on most mobile devices because it simplifies and accelerates the user experience," said Anthony DeCristofaro, President and CEO at iseemedia. "With this patent and others soon to come, iseemedia is now in a formidable position to monetize its years of significant R&D investment. We're particularly thrilled to have received licensing inquiries since the patent's issue."

Digital images are being used on cell phones in a growing variety of applications today. Using the present invention for example, a cell phone may run software or hardware that enables a user to interactively view virtual tours of various sites, and jump from one tour to another by means of "hot spots". Hot spots are active areas within a virtual tour that the user can activate in order to jump to a virtual tour specific to the active area. For example, the user can jump from a city map to virtual tours of sites of interest by activating hot spots for the sites that are located in the city map. These hot spots can also be used to automatically activate functions of the cell phone, such as a dial function.

About iseemedia

iseemedia Inc. is a software development company focused on the commercialization of advanced, rich content adaptation and distribution solutions for Web and wireless applications. The Company maintains a portfolio of issued and pending wireless and imaging patents that support authoring, streaming and interactive viewing of content. iseemedia is publicly traded on the TSX Venture Exchange (Symbol: IEE).

    (C)2009 iseemedia Inc. All rights reserved. iseemedia and iseedocs are
    either Registered Trademarks or Trademarks of iseemedia Inc. in the
    United States and or Canada. All other trademarks and trade names are the
    property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iseemedia's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iseemedia's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on March 31, 2009 with the regulatory authorities. iseemedia assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

%SEDAR: 00020202E


For further information: For further information: David Berman, CFO, iseemedia Inc., Tel: (905) 761-5293,

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