Isabelle Racicot Named Spokesperson for CIBC Run for the Cure in Quebec

100% of funds raised in all four Run locations
– Montreal, Quebec City, Sherbrooke, Val-d'Or –
on September 30 will be invested in Quebec

MONTREAL, May 22, 2018 /CNW Telbec/ - The Canadian Cancer Society (CCS) is pleased to announce that well-known television and radio host Isabelle Racicot is the new spokesperson for the CIBC Run for the Cure in Quebec. This year's event takes place on Sunday, September 30 in Montreal, Quebec City, Sherbrooke and Val D'Or, and registration is currently open at cibcrunforthecure.com.

TV and radio host Isabelle Racicot is the new spokesperson for the Canadian Cancer Society CIBC Run for the Cure in Quebec. “My mom died of breast cancer in 1985, so it’s a cause that’s obviously very close to my heart and one which I am proud to support.” (CNW Group/Canadian Cancer Society, Quebec Division)

"My mom died of breast cancer in 1985, so it's a cause that's obviously very close to my heart and one which I am proud to support," says Racicot. "The sheer scale and scope of CCS's work means greater impact for all those with breast cancer and best of all, the funds raised through the Run in Quebec stay in our province to fund important research and support programs. I can't wait to participate in the Run in Montreal this September."

All proceeds raised by the CIBC Run for the Cure in Quebec will be invested in the province by CCS to fund the most promising breast cancer research that is leading the way in prevention, diagnosis, treatment and care. Money raised also funds vital, compassionate support programs for those affected by this disease. Last year, across the country, the Run raised a total of $17 million.

"We are delighted to have Isabelle Racicot as our new Quebec CIBC Run for the Cure spokesperson. Her passion for the breast cancer cause is undeniable and her energy and enthusiasm will help us engage more people to take part in the Run," says Suzanne Dubois, Executive Director of CCS – Quebec.

"As a proud partner on the Run for more than 20 years, we are inspired by Ms. Racicot's commitment to helping fight for a future without breast cancer," says  Sylvain Vinet, Region Head, Eastern Canada Region, CIBC Retail Distribution, adding "we are excited for  her to join Quebecers in supporting the individuals and communities impacted by the disease."

What the Canadian Cancer Society does for Quebecers living with breast cancer

• CCS is the largest charitable funder of breast cancer research in Canada. In the past five years, in Quebec alone, nearly $5 million has been invested by CCS into breast cancer research
• Women with breast cancer account for the majority of users of CCS's services in Quebec (2 million Quebecers turn to us each year):
• 50% of people who use CCS's services (peer support, wig banks, support groups, community services) in Quebec are women living with breast cancer
• 40% of financial assistance reimbursing transportation fees are for women with breast cancer living on a low income. This service enables patients to travel to treatment centres.
• One in five requests for cancer information made at the CCS is related to breast cancer
• CCS's Jacques-Cantin Lodge offers low-cost accommodations in Montreal for patients who otherwise would have to travel a long distance for cancer treatment. One in six of the guests at our lodge is a woman with breast cancer
• CCS promotes mammograms and healthy lifestyles across Quebec in order to prevent and reduce the incidence of breast cancer. Over 500,000 women are reached annually

To learn more about breast cancer, visit our website cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

About the Canadian Cancer Society CIBC Run for the Cure
The Canadian Cancer Society CIBC Run for the Cure is the largest, single day, volunteer-led event dedicated to raising funds for breast cancer. Last October 1, 2017, this national movement brought together participants and volunteers in almost 60 communities across the country to create a future without breast cancer. Since the event began in 1992, the CIBC Run for the Cure has raised more than $410 million for breast cancer research and support. Donate or learn more at www.cibcrunforthecure.com.

SOURCE Canadian Cancer Society, Quebec Division

and interview with Isabelle Racicot, please contact: André Beaulieu, Director, French Communications, Canadian Cancer Society, [email protected], 514 919-8327; Jasmine Goupil - PR consutant, [email protected], 514 576-6611