Is Your Pitch Multichannel?

Optimizing Your Earned Media Outreach Can Lead To A Domino Effect

TORONTO, Oct. 6, 2016 /CNW/ - Earned media continues to play a key role in driving credibility for brands. From traditional media coverage to influencer mentions on social media platforms, earned media can not only create buzz, but ultimately drive sales too.

As our consumption of news has changed, so has the art of pitching. Allison Vuchnich, Network Correspondent for Global TV News explains, "Having multiple platforms – broadcast, online and social media means journalists have more opportunities to share our content."

What does this mean?  It means it's now easier than ever to earn multiple mentions with a single pitch. To maximise your chances of securing earned media, your pitch should have a multichannel approach.

Don't simply pitch your story for traditional media mentions. The definition of earned media has changed and coverage on a publication's Twitter or Snapchat platform can be equally as beneficial as a printed story. Include visuals such as photos, infographics or video to showcase how your story can play out on multiple channels.

This CNW whitepaper, The Earned Media Domino Effect, discusses:

  • The importance of ensuring your pitch is multichannel
  • Why you need to monitor social media
  • How you can used earned media as content

To discover how you can optimize your earned media outreach to earn more coverage with a multichannel pitch, download this whitepaper from our Knowledge Centre today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "The Earned Media Domino Effect (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Amy-Louise Tracey, Communications Manager,

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