Is It bubly or Bublé? A Canadian Icon in His 1st Super Bowl Ad Français
Jan 17, 2019, 10:05 ET
Canadian singer Michael Bublé reveals that bubly sparkling water beverage is actuallé named in his honour … or so he thinks!
MISSISSAUGA, ON, Jan. 17, 2019 /CNW/ - bubly, PepsiCo Canada's sparkling water beverage that is full of flavour and personalité, will debut its first-ever Super Bowl advertisement with a :30-second in-game spot titled "Can I have a bublé?", featuring four-time Grammy award-winning Canadian singer Michael Bublé. Four flavours in the brand's current portfolio, strawberrybubly, limebubly, grapefruitbubly and orangebubly, are featured in the ad and boast no calories, no sweeteners and no artificial flavours.
If you're wondering why the talented Canadian born singer is starring in his first-ever Super Bowl ad, it's because of his absolute conviction that bubly is in fact, bublé – specifically named after him. In the spot, Bublé thinks it's a bublé world and we're all just living in it.
"I am Canadian and I am a big fan of football," said Bublé. "I had a blast doing my first Super Bowl commercial with bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality. They're perfect for any Super Bowl viewing partés you might be having."
Less than a year after the brand's successful 2018 launch, the bubly Super Bowl ad showcases its upbeat and playful persona. With a growing flavour line up and the coveted Super Bowl spot, PepsiCo continues to demonstrate its commitment to its water portfolio.
"Sparkling water fans across the country have fallen in love with bubly and now we're thrilled to show-off its fun personality on the world's biggest stage with the help of a Canadian superstar," says Lourdes Seminario, Director of Marketing Hydration Portfolio for PepsiCo Canada. "We knew that Bublé was the perfect person to help people crack a smile. With his help, not only do we get to set the record straight that it's bubly, not bublé, we also get to showcase bubly's four flavours – all featuring their own colourful smiles and witty greetings on the cans' tabs, which bubly fans have come to know and love."
bubly fans can view the Super Bowl teaser ad here: https://www.youtube.com/watch?v=9oWtkVpO3aw The full spot will be on bubly's social channels in the coming weeks. Follow the conversation online @bublysparkingca to #crackasmile.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. PepsiCo Foods Canada includes the Frito Lay Canada and the Quaker Foods and Snacks business.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit pepsico.ca.
SOURCE PepsiCo Canada
For further information: Andrea Helmer | Michelle Bigda, PRAXIS, andrea@praxispr.ca | michelleb@praxispr.ca, 416.453.2218 | 289.242.8029
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