Is a media monitoring service a justifiable expense for your company?

TORONTO, April 12, 2016 /CNW/ - Paying for a media monitoring service may first appear to be an unjustified expense, especially when there are a plethora of free monitoring services available. However, when you closely examine these free services, the limitations become clear.

Free tools, such as Google Alerts, only give companies a portion of what is being said about their brand online. With the results from these free monitoring tools, companies cannot adequately plan or measure campaigns, gauge general sentiment about the company or trace and identify industry trends.

Companies that are serious about protecting and boosting their brands should invest in tools that provide a holistic view, monitoring both social media and traditional media mentions of their brand, industry and competitors.

Not utilizing comprehensive monitoring services could easily make one's day look like this:

  • Two hours to scan websites and news feeds for mentions of their company
  • One hour to put all relevant data together
  • Five hours for converting and analyzing data

This adds up to an eight hour day and therefore a full time position. When you consider that the salary of a PR professional ranges anywhere between $65,000-80,000 per year, paying for a media monitoring service may become the less expensive option!

This CNW white paper explores why you should be using a comprehensive media monitoring service. Not only will it save a company valuable time and resources, it will allow the company to track industry trends and patterns, using this information to assist with corporate strategic decision making.

For more information on how you can justify a media monitoring service for your company, download

Justifying a Media Monitoring Service, from CNW today.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


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Image with caption: "Justifying a monitoring service (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Justifying a media monitoring service (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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