IOU Financial announces the grant of stock options and the resignation of a director

MONTREAL, April 4, 2012 /CNW Telbec/ - IOU Financial Inc. ("IOU" or the "Company") (CNSX: IOU) today announced that pursuant to its Stock Option Plan, it has granted options entitling certain directors, officers, employees and consultants of the Company to acquire up to an aggregate of 1,415,000 Class B common shares of the Corporation (the "Shares") at an exercise price of $0.40 per Share.  These options vest over a three-year period, with one-third (1/3) which vest immediately, and one-third (1/3) which shall vest on each of the first and second anniversaries of the date of the grant.  Each option is exercisable for a period of five years from the date of the grant, provided that it has vested.

The Company also announced that Charles Marleau has resigned as a director of IOU, effective today.  The Company thanks Mr. Charles Marleau for his contribution these past years.

About IOU Financial

IOU Financial Inc., via its U.S. subsidiary, IOU Central Inc., operates an online lending platform which services store-front businesses (traditional and internet-based) throughout the United States, that it believes are under served by banks today. IOU allows these businesses to obtain loans of up to $100,000, without having to resort to more expensive factoring type products. Loan applications are done online and businesses can receive funding in as little as two business days. The Company's approach to lending is unique. Its underwriting model looks holistically at a business' financial realities, with an emphasis on its day-to-day cash flow trends, while its micro-payment system allows it to service the loans on a daily basis for easy cash flow management. To learn more visit: www.ioucentral.com.

CAUTION REGARDING FORWARD-LOOKING STATEMENTS

Certain statements contained in this news release are forward-looking and are subject to numerous risks and uncertainties, known and unknown. For information identifying known risks and uncertainties, relating to liquidity risks, risks inherent in growing a new business, dependence on third-party service providers, credit risks, competition, regulatory risk, and assumptions that could cause the company's actual results to differ from current expectations, please refer to the section "Risks and Uncertainties" of IOU's most recent Management's Discussion and Analysis ("MD&A"), which may be consulted at www.sedar.com. IOU cautions that the foregoing list of factors is not exhaustive. The forward-looking statements presented in the MD&A reflect IOU's expectations as at the date of the MD&A. IOU Financial does not undertake any obligation to update publicly or to revise any such forward-looking statements, unless required by applicable legislation or regulation.

The Canadian National Stock Exchange (CNSX Markets Inc.) has neither approved nor disapproved of the contents of this press release.

For further information:

Philippe Marleau
Chief Executive Officer
[phone] ext. 225

Mayco Quiroz
Chief Financial Officer
[phone] ext. 298