Agency appointed with strengthening the brand for future growth
WINNIPEG, TORONTO and MONTREAL, Oct. 30, 2014 /CNW/ - Investors Group, a Canadian leader in providing financial planning products and services, has selected DDB Canada as its new marketing communications partner. DDB Canada's Toronto office will lead the business, collaborating with specialists from DDB Canada Montreal and Tribal Worldwide – Toronto.
As its first assignment, the agency has been tasked with brand strengthening - elevating Investor Group's expertise in helping Canadian families plan for the future by providing quality financial planning, products and services.
"Investors Group enjoys an 88-year reputation of providing Canadians with individualized financial planning services, however we recognize the opportunity to strengthen the brand to fuel future growth," says John Wiltshire, senior vice president of marketing, Investors Group. "We're intrigued by the fresh perspective DDB Canada presented, along with their strong brand strategy capabilities, financial services experience and digital expertise. We're excited to partner with them on this exciting new chapter."
DDB Canada was named agency of record following a competitive pitch process involving 20 agencies from across Canada expressing interest in the business and four shortlisted agencies. Investor Group's strengthened brand approach is anticipated to launch in early 2015.
"Investors Group has enjoyed excellent name recognition and is viewed as a heritage brand in the marketplace, however not all Canadians are fully aware of the depth and breadth of their service offering," says Michael Davidson, senior vice president, business unit director, DDB Canada. "We see a unique opportunity to not only contemporize the brand but also to establish a distinctive position for Investors Group."
About Investors Group
Investors Group, founded in 1926, is a national leader in delivering personalized financial solutions to Canadians through a network of approximately 4,800 Consultants located throughout Canada. In addition to an exclusive family of mutual funds and other investment vehicles, Investors Group offers a wide range of insurance, securities, mortgage and other financial services. Investors Group is a member of the IGM Financial Inc. (TSX: IGM) group of companies. IGM Financial is one of Canada's premier financial services companies with approximately $141 billion in total assets under management as of September 30, 2014.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2014 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2013. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.
SOURCE: DDB Canada
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