NEW YORK, March 10, 2015 /CNW/ -- Investopedia, the web's premier source of trusted investment content, today announced the appointment of David Siegel to chief executive officer. Mr. Siegel brings with him more than 18 years of experience building and growing digital media and content-rich product experiences at vertical publishers Seeking Alpha and Everyday Health, as well as marquee consumer brands 1-800 Flowers.com and Duane Reade.
"David has a proven track record in accelerating growth for digital media offerings – he knows how to build content experiences that both delight consumers and resonate with advertisers," said Doug Leeds, chief executive officer of Ask.com, which oversees the operation of Investopedia. "His leadership and vision are invaluable as we grow Investopedia's content offerings, and are key to unlocking the potential of the Investopedia brand."
Mr. Siegel most recently served as president of Seeking Alpha, where he oversaw areas such as monetization and traffic acquisition for the financial publishing and research site, growing ad sales significantly while also expanding its model to capture meaningful subscription revenue. Prior to this, Mr. Siegel ran Everyday Health's fastest-growing division, where he developed a comprehensive product suite of digital solutions for the health industry, yielding $15 million in revenue in less than two years. Mr. Siegel also spent time overseeing strategy and corporate development at 1-800 Flowers.com and Duane Reade's digital division.
"With its top-notch content and strong brand, Investopedia has what it takes to become the premier destination for everyday Americans to get trusted financial information," said David Siegel. "I look forward to diving in with the team and taking the Investopedia experience to the next level – both for its readers, and the brands who want to reach them."
Mr. Siegel graduated from the University of Pennsylvania with a Bachelor's degree in Philosophy, Political Science and Economics, and holds an MBA from The Wharton School. He resides in New York state with his wife and three children.
Founded in 1999, Investopedia is the web's premier source of trusted financial information, designed to help everyday people make intelligent investment decisions. The site relies on a vetted network of expert contributors to create rich content across all aspects of finance and investing, attracting 15 million monthly uniques and generating 45 million monthly page views. Investopedia is operated by Ask.com and wholly owned by IAC (NASDAQ: IACI). Learn more at www.investopedia.com
For further information: Valerie Combs, [email protected], http://www.investopedia.com/