Introduction of Philips LED bulbs increases Energy Efficient Lighting options<br>to more than 100 - the most in Canada

Philips now offers consumer simple-to-use, screw-base LED bulbs

TORONTO, Dec. 4 /CNW/ - Philips announces that Canadian consumers now have access to more than 100 energy-efficient CFL, halogen, and recently launched LED retrofit screw-based lighting solutions, meeting a broad range of needs, applications and comfort levels.

Ushering in a new era in sustainable lighting for everyday consumers, Philips' selection of LED bulbs have been designed to support some of the most popular fixture types in home settings and represent the utmost in high-efficiency, white light alternatives to incandescent and halogen technology.

"Since hitting the shelves this summer, our new LED solutions have experienced unprecedented consumer demand at Home Depot stores across Canada," says Ted Simpson, GM, Philips Lighting Canada. "The success of our LUXEON LED technology is a true testament to Philips ability to create world class lighting solutions and Canadians thirst for the latest in energy efficient lighting."

Philips' new range of LED retrofit bulbs are a direct replacement for traditional incandescent bulbs and are currently available nationally at The Home Depot:

    
    -   AmbientLED GU10 - These GU10 base bulbs offer a 25 degree flood beam
        and consume just 7 Watts of energy (80 per cent less energy than the
        35 Watt bulb it replaces) and lasts 35,000 hours. Available in both
        cool and warm white tones to suit your preference or home décor.

    -   AccentLED MR16s - These indoor spot lamps consume just 4 Watts of
        energy and last 35,000 hours. Available in both cool and warm white
        tones to suit your preference or home décor.

    -   AmbientLED R20 - These medium base indoor flood lamps are ideal for
        recessed and track fixtures, consume just 7 Watts (77 per cent less
        energy than the 30 Watt bulb it replaces), and have a rated average
        life of 40,000 hours. Available in both cool and warm white tones to
        suit your preference or home décor.

    -   Ambient LED Household bulbs - These standard A-shaped bulbs are ideal
        for table lamps and consume just 7 Watts (over 70 per cent less
        energy than the 25 Watt bulb it replaces), and it has a rated average
        life of 35,000 hours. Available in both cool and warm white tones to
        suit your preference or home décor.
    

Philips consumer LED range balances sophisticated design and quality performance with the market's desire for simplicity and comfort. Philips has invested over $4.4 billion in the last two years on LED lighting acquisitions and research to help ensure its leadership in the emerging LED arena and recently unveiled a record 600 lumen A-shape LED bulb prototype designed to replace 40 Watt incandescent bulbs due in the market in late 2010.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

For further information: Philips Electronics Ltd., Court Elliott, Communications Manager, Tel: [phone], E-mail: [email protected]