Company Repositions Itself for Future Growth
SEATTLE, March 31, 2015 /CNW/ -- SHOES.COM, the new challenger in retail footwear, clothing and accessories, today unveiled a corporate rebrand to further its mission of creating the world's best shopping experience. As part of its rebrand, the parent company which owns SHOES.COM, OnlineShoes.com and SHOEme.ca will now be known as SHOES.COM. Despite the new parent brand, OnlineShoes.com and SHOEme.ca will continue to operate under their individual names.
"Today's shopper is overwhelmed with choices. Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun," said Roger Hardy, CEO of SHOES.COM. "As one united brand, we're committed to creating a world-class shopping experience that sets SHOES.COM apart from the competition."
SHOES.COM and its sister brands OnlineShoes.com and SHOEme.ca continue to innovate in the footwear category. With recent acquisitions, expanded selection and a focus on providing a better customer experience, the joint businesses are on an aggressive growth trajectory.
Today the company also introduced its second original footwear line called Hardy Design Works, a lifestyle brand focused on high quality materials and a modern design. Hardy Design Works is targeted towards consumers seeking original modern styles with a focus on comfort and quality.
For more information about SHOES.COM please visit: SHOES.COM.
Founded in 1996 with Headquarters in Vancouver, B.C. and offices in Seattle, SHOES.COM also owns OnlineShoes.com and SHOEme.ca. The company is focused on new innovation in the apparel, accessory and footwear categories by delivering a superior shopping experience. With a focus and expertise in the comfort and athletic categories, SHOES.COM provides shoppers with a curated selection of products from over 500 brands. Everyday the company is proud to be inspiring confidence from the ground up.
For further information: Angi Ramos, Weber Shandwick, [email protected], http://www.shoes.com