NEW YORK, Feb. 4, 2015 /CNW/ -- Today Reuters, the world's leading news organization, released Reuters TV, a revolutionary mobile TV news service. Delivered via a beautifully designed iPhone app, Reuters TV defines a new category of TV news by offering curated but personalized news coverage that is available anywhere and on-demand. Reuters TV for iPhone is exclusively available on the App Store.
Reuters TV is aimed at a growing segment of informed, mobile, and globally engaged consumers in their 30's and 40's who value authentic video storytelling and are too busy to watch traditional TV news.
"The way we consume TV and hear about news has changed," said Isaac Showman, Managing Director of Reuters TV. "Reuters TV is news for the Netflix age: it's individually relevant, on-demand, and up-to date. It's ideal for viewing during your daily commute."
Designed to meet the varied demands of mobile viewers, Reuters TV offers two unique services:
Reuters Now – an algorithmically assembled but editorially curated news program that is:
- Any duration (between 5 and 30 minutes)
- Customized to each viewer's interests and location
- Downloadable for offline viewing
- Real-time coverage of global events (from protests in Egypt to Presidential speeches in Washington D.C.)
- Unfiltered and uninterrupted
- Available live and on-demand
Editorial content within Reuters TV is produced exclusively for the service and draws upon Reuters extraordinary reach from 2,500 journalists in over 160 countries. To deliver the service's variable program lengths, all content is produced in multiple versions and organized by editorial teams in London, Hong Kong, New York and Washington DC, providing 24/7 coverage for viewers.
Reuters TV content will be more authentic and immediate than traditional TV news, with a focus on telling stories from capitals, money centers and conflict zones around the world and delivering insights and analysis from Reuters journalists as stories unfold.
"This is a radically new way of presenting news straight to consumers," said Dan Colarusso, Executive Editor of Reuters TV. "Reuters TV will be fast when it needs to be fast, deep when viewers want depth, but most importantly, it will be news that's authentic, coming straight from the source and journalists on the ground."
Reuters TV for iPhone is available exclusively on the App Store in the US and UK. At launch, users can access a free 30-day preview of the service, with ongoing access charged at $1.99/£1.49 per month via in-app subscription. Reuters TV App will also contain limited, premium advertising.
Note for technology journalists
The gracefulness of the Reuters TV app and, in particular, the ability to create personalized news programming while maintaining the production qualities of traditional television, represent significant technical innovation by Reuters on Apple's iOS platform. All Reuters TV programming is assembled on the device itself through novel application of iOS's AV Foundation and Core Animation frameworks and delivered via HTTP Live Streaming. All on-screen elements are also rendered on the device allowing for improved fidelity and different sizing across devices.
For more on Reuters TV, including images, background and media information, please visit http://reuters.tv/press.
Reuters, the news and media division of Thomson Reuters, is the world's largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. Thomson Reuters shares are listed on the Toronto and New York Stock Exchange.
SOURCE Thomson Reuters