Introducing Connect - Inbox Marketer Announces Rebranding of Email Messaging Platform

GUELPH, ON, March 4, 2015 /CNW/ - Inbox Marketer, a leading Canadian email marketing and technology services company, announces the rebranding of its email platform "Connect" (previously named UMPIRE). It is also unveiling a number of platform enhancements to help marketers take their email programs to the next level.

"I am pleased to announce our Email Messaging Platform's new name, Connect, because, with recent improvements, this name better describes its ultimate purpose: to connect users with their customers," said Randall Litchfield, CEO, Inbox Marketer. "We have spent the past year working with all of our customers, noting their feedback and – most importantly – making their feature wish list our wish list."

Litchfield says the new name expresses the email platform's core purpose – to connect users to:

  • Customers by enabling highly differentiated, segmented 1:1 email communication;
  • Customer data, making their behaviour more visible and meaningful via graphical reporting;
  • Services and databases they require, through the platform's API layer.

In addition to the name change, Inbox Marketer has added new features to the Connect platform. A Restful API allows marketers to easily integrate a CRM or other external applications with the Connect platform; Email Behaviour Segmentation allows users to target their database based on opens and clicks, and Content Blocks let marketers present unique offers to contacts based on captured data.

Connect also includes two new platform extensions which enhance marketers' ability to reach and engage their customers. "Connect – Local" enables companies to control branding and offer creation at the head office, yet permit a level of sending autonomy at its branch, outlet or agency level. "Connect – Contest" lets users easily create a contest from start to finish, including setting up landing pages, emailing contest announcements, managing rules and regulations, and picking a winner.

For more information about Connect please visit

About Inbox Marketer:
Inbox Marketer Corporation is a leading Canadian email marketing and technology services company. We provide our clients with expert end-to-end campaign services including strategy, management, programming, and creative. Our services combined with our technology help our clients create and deliver industry leading email marketing campaigns.

SOURCE Inbox Marketer Corporation

For further information: Media Contact, Mark Smith, Senior Manager, Marketing - Inbox Marketer, 519-824-6664 Ext. 332,


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